Episodes

  • Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

    Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.
    Nov 22 2024

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    52 mins
  • IAB Tech Lab Summit: Cadi Jones from Index

    IAB Tech Lab Summit: Cadi Jones from Index
    Nov 18 2024

    Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    9 mins
  • Episode 98: Mark Guldimann explains everything about attention

    Episode 98: Mark Guldimann explains everything about attention
    Nov 15 2024

    Mark is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    44 mins
  • Episode 97: Live from London with the IAB Tech Lab

    Episode 97: Live from London with the IAB Tech Lab
    Nov 8 2024

    Ari interviews Shailley Singh the CEO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    37 mins
  • Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

    Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare
    Nov 1 2024

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    40 mins
  • Advertising Week: Elizabeth Chapman of Nextroll In-Person

    Advertising Week: Elizabeth Chapman of Nextroll In-Person
    Oct 28 2024

    We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    13 mins
  • Episode 95: Randall Rothenberg, former head of the IAB

    Episode 95: Randall Rothenberg, former head of the IAB
    Oct 25 2024

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    43 mins
  • Advertising Week: Katie McAdams of Basis In-Person

    Advertising Week: Katie McAdams of Basis In-Person
    Oct 21 2024

    We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    14 mins