Marketecture: Get Smart. Fast.

By: Marketecture Media Inc.
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  • Summary

  • The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
    Copyright 2024 Marketecture Media, Inc.
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Economics Marketing Personal Finance
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Episodes
  • Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

    Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.
    Nov 22 2024

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    52 mins
  • IAB Tech Lab Summit: Cadi Jones from Index

    IAB Tech Lab Summit: Cadi Jones from Index
    Nov 18 2024

    Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    9 mins
  • Episode 98: Mark Guldimann explains everything about attention

    Episode 98: Mark Guldimann explains everything about attention
    Nov 15 2024

    Mark is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    44 mins

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