• Marcus Collins: For the Culture

  • Nov 12 2024
  • Length: 37 mins
  • Podcast

Marcus Collins: For the Culture

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  • Summary

  • Marketing and branding in the digital age is a constantly evolving realm to manage, but it’s one that Marcus Collins has mastered. Marcus joins On Leadership to share the importance of understanding culture and how it shapes human behavior and brand perceptions. He discusses the concept of finding your congregation, or your community of people who share a brand’s beliefs and values, and use the brand to communicate their own worldviews. Marcus offers practical advice for executives and leaders on how to build a strong social media presence by focusing on communicating their beliefs and values rather than just promoting their products.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.