On this episode of Unboxing Ecommerce, James and Jennifer order from Magic Spoon with special guest, Maggie Barnett, Esq. Maggie is the COO of ShipHero, overseeing operational, legal, managerial, and administrative procedures. She also founded ShipHero Fulfillment (LTV) in 2019, growing it to over $80M in revenue.

Why Magic Spoon?
Maggie chose Magic Spoon because she wanted a healthy cereal option that still offered the nostalgic experience of traditional sugary cereals. Inside the episode there is a twist on why she chose this brand specifically.
Magic Spoon: www.magicspoon.com

Research included these sources

• Magic Spoon: www.magicspoon.com/pages/our-story
• Wirecutter: www.nytimes.com/wirecutter/reviews/magic-spoon-cereal-review
• Yahoo Finance: www.finance.yahoo.com/news/siddhi-capital-raises-135m-invest-111718550.html?guccounter=1
• Crunchbase: www.crunchbase.com/organization/magic-spoon/company_financials
• Forbes: www.forbes.com/sites/daveknox/2023/05/10/how-magic-spoon-brought-innovation-to-the-breakfast-table
• Modern Retail: www.modernretail.co/operations/being-everywhere-that-people-buy-and-sell-cereal-how-magic-spoon-went-from-online-only-to-wholesale-in-six-months
• Food Institute: www.foodinstitute.com/focus/85-million-to-the-clearance-bin-is-magic-spoon-done
• Food Business News: ​​www.foodbusinessnews.net/articles/23178-magic-spoon-goes-big-in-brick-and-mortar

Curated Technology List

• Segment: www.segment.com
• Malomo: www.gomalomo.com

Other Sites mentioned

• FTID Fraud: www.startops.network/media/startops-guide-to-ftid-fraud
• Offlimits: www.eatofflimits.com
• Allulose versus Monk Fruit: www.thebalancednutritionist.com/allulose-vs-monk-fruit/

Connect with Maggie:
www.shiphero.com
www.linkedin.com/in/maggiembarnett

_______________

Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
_______________

Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com