In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions is joined by Frankie, a digital marketing veteran who's been mastering online business since 2007.

They dive deep into unconventional digital marketing strategies, particularly focusing on how traditional in-person sales processes can be transformed into automated, video-based systems. Frankie shares his journey from selling real estate courses online to discovering breakthrough marketing techniques that challenge conventional wisdom.

Through compelling case studies, including a game-changing plastic surgery campaign that achieved 13x industry-standard conversion rates, Frankie details how businesses can optimize their digital presence to generate leads 24/7. He shares actionable insights about pricing transparency, the "shoe buyer philosophy," and a simple one-hour content creation system that consistently delivers results.

The conversation explores the untapped potential of digital assets, what Frankie calls "Manhattan real estate being thrown in the garbage," and practical steps for turning your website into your hardest-working employee. Despite the counterintuitive nature of some strategies, Frankie backs each approach with real-world examples and results, demonstrating how businesses can thrive by breaking away from traditional marketing constraints.