In this engaging episode of 'Marketing Without Rules' hosted by Lewis Vandervalk, we explore the creative world of SEO and content marketing with Steven Schneider, co-founder and CEO of Trio SEO.

The discussion highlights Steven's journey from his initial business ventures to co-founding Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands. Steven shares valuable insights into the nuances of creating effective SEO content, emphasizing the importance of conversational writing, internal linking, user experience, and the evolving role of AI.

He also delves into the significance of transparency in pricing and how top, middle, and bottom funnel strategies can transform content into a powerful conversion tool.

The episode concludes with practical advice on starting, maintaining, and scaling SEO efforts using calculated, long-term strategies while keeping the end user's experience at the forefront.

00:00 Introduction to Marketing Without Rules

00:26 Meet Stephen Schneider: CEO of Trio SEO

01:11 Stephen's Journey to Trio SEO

02:10 The Power of LinkedIn Networking

03:51 Forming a Partnership with Connor and Nate

11:28 Building Trio SEO: Systems and Operations

14:48 SEO Content Strategies and Myths

17:56 The Role of AI in Content Creation

20:49 Top, Middle, and Bottom Funnel Content

23:11 Creative Backlinking Strategies

24:54 Creating Content for Lead Generation

25:28 The Power of Internal Linking

27:25 Organizing Content with Hub and Spoke

31:03 Enhancing User Experience and CRO

32:02 E-A-T Signals and Author Bios

36:23 SEO Strategies for Service Pages

40:11 The Importance of Pricing Transparency

42:46 The Future of SEO with AI

45:46 Consistency and Patience in SEO

46:27 Conclusion and Final Thoughts

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