• MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum

  • Nov 13 2024
  • Length: 1 hr and 8 mins
  • Podcast

MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum

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  • Summary

  • “Are we auctioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in.
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