Social Media for B2B Growth: LinkedIn Strategies and Tips

By: LinkedIn Expert & Trainer - Michelle J Raymond
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  • Summary

  • Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
    Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
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Economics Marketing
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Episodes
  • B2B Content Marketing Trends Marketers Need to Know 2025

    B2B Content Marketing Trends Marketers Need to Know 2025
    Nov 19 2024

    The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:
    00:00 Introduction and Welcome
    00:52 Origins of the B2B Content Marketing Report
    04:10 Current Trends and Challenges in B2B Marketing
    05:32 The Identity Crisis in B2B Marketing
    07:38 Encouraging Creativity and Differentiation
    13:25 Practical Tips for Marketers
    19:42 The Role of Technology in Marketing
    26:30 Looking Ahead to 2025
    30:23 Final Thoughts

    Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/

    The Content Marketing Research is available here - https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

    B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

    Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -
    https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #ContentMarketing #B2BMarketing
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    31 mins
  • LinkedIn B2B Ad Campaign Trends & Tips (2025)

    LinkedIn B2B Ad Campaign Trends & Tips (2025)
    Nov 12 2024

    If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:
    00:00 Introduction to LinkedIn Ads
    01:36 The State of LinkedIn Ads
    06:50 Common Mistakes in LinkedIn Ad Campaigns
    09:39 Optimising LinkedIn Ad Performance
    15:37 The Power of Thought Leader Ads
    20:46 New LinkedIn Ad Formats and Features
    25:53 Final Tips and Upcoming Events

    Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

    B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

    Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #LinkedInAds #B2BMarketing
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    33 mins
  • What Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More People

    What Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More People
    Nov 5 2024

    If you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:

    00:00 What Content Works Best on LinkedIn? 00:53 Tactics for LinkedIn Marketing in 2025 03:43 Types of Content That Excel on LinkedIn 06:04 Formats and Strategies for LinkedIn Content 10:15 Secrets to High Performing LinkedIn Posts 17:33 The Importance of Serving Your Community Metricool new features ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #ContentMarketing #B2BMarketing
    Show More Show Less
    21 mins

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