In this debut episode of The Missing Secret Podcast, John and Kelly explain the science of success. And more specifically the science of leveraging yourself. As you’ll learned in the episode, at 50 John Mitchell wasn’t as successful as he thought he should be. He had been an entrepreneur for 20 years, consistently earning $200,000 – $300,000 a year. But as materialistic as this sounds, John realized that to have The Exceptional Life he always dreamed of, he had to start netting over $1 million a year.
Additionally, he realized he needed a partner in life and had to find the woman of his dreams. But at 50, how to change things? Then a pearl of wisdom came to John. Find the top book in the world on SUCCESS and apply that book literally Word for Word to his life. John then discovered that there is one book that has been read by 150 million people. It’s the top book in the world on success by a factor of 10. That book is Think and Grow Rich.
So John rushes out to buy the book and then reads the book. Then he discovered the problem. The book says there’s a SECRET for success, but the author only reveals half of the secret. Ultimately John buckled down, read the book 20 times over a two month period of time, and figured out the full secret, the missing secret, and a 12 minute a day technique to apply it. Then he started applying it to a new business he started in the reverse mortgage business.
Suddenly his income started doubling and doubling and doubling. To the point where he was making 25 times the 200,000 – $300,000 a year he was making the prior 20 years. John had leveraged himself through science. He was playing the game of life at a higher level. He could do things he couldn’t do before. And he had a level of control over his life beyond what he’d ever experienced before. He became fascinated by the fact that you can take two key scientific principles and so materially impact one’s success and achievement in life.
John ultimately had enough money so he didn’t have to work. He was then asked by the former Chancellor and president at the University of Texas to teach this methodology at the school’s TOP 5 in the country business school. John then taught his 12 minute a day methodology to the athletic director at the University of Texas. Which led to becoming the mental coach for the 18 head coaches at the University of Texas. Along this journey John also taught his 12 minute a day methodology to Kelly Hatfield. Transformed her life as well. Doubled her income and impacted her quality of life big time. Reduced stress, impacted her health, and impacted her marriage.
John talks about how most people are just winging life. They don’t have an actual way of doing life. And therefore they can’t overcome the inherent problem we all face when we open our eyes each morning. We are innately wired for survival. Which causes 70% of our thoughts to be fear-based and we’re reactive rather than proactive on our important agenda. Consider your own morning routine. Are you doing anything to impact your mindset? If you are not, you’re just winging life. Because at the end of the day, the thoughts going on in your head on an ongoing basis to determine both your level of achievement as well as enjoyment of life.
John and Kelly talk about how this 12 minute a day methodology, which is applying the central concept of the top book the world on success to one’s life, gives a person a true superpower. A level of control over yourself beyond what you’ve ever experienced. Because the methodology involves feeding the succinct articulation of your life yourself each day. Exactly the person you want to be, exactly what you want to accomplish, and precisely how you’re can achieve your clearly defined goals. Once you establish that clarity, you put it on the Think It Be It Life GPS template developed by John over 20 years. It allows a person to apply science to their lives to leverage...
