Let's Talk Dog Business

By: Jo & Vicky
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  • Summary

  • The ultimate hub for dog business enthusiasts!

    Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle.

    Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures.

    Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.
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Episodes
  • Pet Sitter Confessional with Collin Funkhouser

    Pet Sitter Confessional with Collin Funkhouser
    Nov 20 2024
    In this episode, Jo & Vicky are joined by Collin Funkhouser from Pet Sitter Confessional. He and his wife run a pet-sitting and dog-walking company which employs 13 people, while homeschooling their kids. They also run a podcast and socials that help dog professionals across the globe to share their tips, experiences, and stories. During the discussion, Collin touches on everything you need to know to establish and grow a dog business. But he goes into depth when it comes to deciding when to hire your first employee, finding the right people, training them, and nurturing their talents. He also explains how to create a company culture that ensures that your service continues to improve, and your business can grow without you being there every minute of the day. KEY TAKEAWAYS If your business is seasonal smooth out the troughs by offering other services. Let your business partner take control of the things you are not good at. If you work with your life partner, don´t talk about the business during family time. Hire good help as soon as you can. It makes your business resilient. Hiring employees rather than relying on freelancers enables you to train them and keep standards high. Hire people who are confident in their abilities yet humble enough to ask questions. Put in place the right processes and continually improve them. In a competitive market niching down works. Every dog owner has a different lifestyle, so the dog care each one needs is different. Every time something goes wrong ask – what could I have done differently? Your marketing language has a significant impact on whether the service you provide looks like good value for money. Use video to connect with your client and show them how happy you make their pet. Providing the owner gives permission it is also great for marketing. Remember that taking care of someone´s pet well makes a huge positive difference in their life. Put in place boundaries and stick to them e.g. not working on your kid´s birthdays. You are not alone, join an online dog business group to find support and understanding. BEST MOMENTS “Everybody's better when we're sharing and telling our own stories.” “To be clear is to be kind…we want our employees to know exactly what it means to have done an amazing job.” “Soft skills are the most important thing in the success or failure of people in your business.” “We´re still learning.” “Downtime takes practice because we're small business owners we're wired to …. get out there and conquer.” EPISODE RESOURCES https://www.petsitterconfessional.com https://www.facebook.com/petsitterconfessional https://www.facebook.com/groups/412597292686603 https://www.instagram.com/petsitterconfessional SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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    1 hr and 16 mins
  • Feel The Fear

    Feel The Fear
    Nov 13 2024

    In this episode, Vicky and Jo delve into the complexities of fear, particularly in relation to personal and business growth. They discuss how fears are often learned from past experiences and societal conditioning, using examples from their own lives, including attitudes towards money and the pressures of holiday expectations.

    Jo and Vicky also touch on the value of offering free content as a strategic tool for building relationships and trust with potential clients, emphasising that understanding one's worth and the outcomes of services is crucial for success.

    KEY TAKEAWAYS

    • Fear often stems from past experiences and learned behaviours rather than being inherently logical.
    • Providing free content can be a strategic way to build trust and rapport with potential clients.
    • Businesses should focus on the outcomes they provide rather than just the time spent on services.
    • There should be a range of pricing options available in any industry, allowing clients to choose what fits their budget.
    • Regular self-reflection is crucial for personal and professional growth.

    BEST MOMENTS

    "It's such an annoying thing that our human brain does, isn't it? Every time you want to do something, you suddenly get slapped in the face with a, nope, can't do that, for no logical reason."

    "If you're fearful of something, there's got to be past experiences that have led to that fear. So you've been through things that have created the fear and created the defence mechanisms around that fear."

    "You can't possibly charge that amount of money. You can't possibly do this. You can't do that. People don't want this. Make dog training affordable. I'm like, what's affordable? What does that mean?"

    "If you try and cater for everybody on a low ticket, you're going to have to work a fair amount of time in exchange for that money."

    "If you allow your brain to take over and be controlled by fear, be controlled by the unknown, be controlled by everybody else's opinion of what you should be doing with your business, nothing is going to change."

    EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES

    Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry!

    Just, click and enter your details to join the priority list now:

    https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy

    SOCIALS AND IMPORTANT LINKS

    https://www.tiktok.com/@letstalkdogbusiness

    https://www.youtube.com/@LetsTalkDogBusiness

    Website www.caninebusinessacademy.com

    Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

    ABOUT THE HOSTS

    Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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    48 mins
  • From Zero or Low Turnover to 6 Figures in Just 8 Months – Learn How from Let´s Talk Dog Business Strategy Book

    From Zero or Low Turnover to 6 Figures in Just 8 Months – Learn How from Let´s Talk Dog Business Strategy Book
    Nov 6 2024
    In this episode, Jo & Vicky announce the launch date for their first book – Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The only guide you will need to successfully launch and grow any dog business or ramp up the profits of a dog-related company you are already running. Jo & Vicky started generating 6 figures, just 8 months after they applied the strategies and processes they are sharing in their book. This guide teaches you to build a brand, grow a loyal client base and navigate the challenges of running a business in an ever-evolving market. In this episode, Jo & Vicky briefly talk through lead generation, sourcing good customers, creating processes, and leveraging social media to provide you with a taste of what you can expect from their brilliant guide. https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy KEY TAKEAWAYS · Get on the priority list to secure the free bonuses. · The dog business is always evolving, which means you have to constantly be tweaking and updating your skills. · Waiting for customers to come to you leaves you struggling and missing clients that can add to your bottom line. Lead generation is essential. · Most potential customers do not fully understand how serious the problems they will face in the future are going to be if they do not address behaviour issues in their young dog. You have to educate them, which in turn motivates them to buy. · It is easy to spend a lot of money on ads that don´t work or to fail to turn leads into customers. · Creating watertight processes and following them takes a lot of stress out of running your business. · Finding customers that are a good fit for how you work is essential. BEST MOMENTS “We have poured every ounce of knowledge into this book that worked for us to turn an all-right business, into a business that collectively turned over £150k.” “It's our mission in life to equip all of you dog folk out there with as many skills that are really going to help move the needle along in your business .” “It's worth getting on that priority list for the bonuses.” “I changed the way I delivered my service because I was chasing the money.” EARLY ACCESS TO JO & VICKY´S BOOK – INCLUDING EXCLUSIVE BONUSES Be the first to get your own copy of Let’s Talk Dog Business Strategy: The Dog Trainer's Guide to Ideal Clients, More Money and Freedom before it's out. Plus, get exclusive bonuses! Grab this guide to make your mark on the dog training industry! Just, click and enter your details to join the priority list now: https://www.inspiredbybooks.co.uk/letstalkdog-businessstrategy SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.
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    31 mins

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