• Lessons in Selling Quality & Service with Fred Kesich of Pac Machine Co.

  • Jul 5 2023
  • Length: 15 mins
  • Podcast

Lessons in Selling Quality & Service with Fred Kesich of Pac Machine Co.

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  • Summary

  • Fred Kesich, owner and head of engineering of Pac Machine Co., shares the origins of his family-owned business and how they became a longtime Xylem partner and Flygt and Godwin distributor based in California. Kesich shares his experiences and insights on a variety of topics, including:
    • Communicating cost versus quality to customers
    • Offering rental solutions as a path to purchase
    • Industry shifts from a "catalog" business to engineering and service expertise as major differentiators in sales
    • Buying a Godwin pump from the show floor at CONEXPO, and more
    Learn more about Pac Machine Co.: https://pacmachine.com/

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