It's one of the most perplexing and annoying parts of podcasting—understanding your podcast's global ranking.

Let's face it, it's a complicated mess.

You log into your host's dashboard, see some numbers, but what do they truly mean?

How do they stack up against others?

More importantly, how can you use this data to improve and maybe even monetize your show?

In this episode, I'm pulling back the curtain and showing you how to decipher your podcast's performance against the global landscape.

Let's get one thing straight: a lot of the so-called ranking tools and sites out there are about as useful as a chocolate teapot.

Once you've heard this episode, you'll get why IAB downloads are just a piece of the puzzle and how individual hosting companies have their own methods that can distort your view.

(Here's a useful link that explains what IAB downloads actually are!

You'll learn that the so-called 'top 1%' status many flaunt might not be as genuine as it seems.

My team at Podknows Podcasting have created a global podcast ranking calculator that provides a more accurate measurement based on a realistic baseline.

Here it is:

https://podmastery.co/ranking

Stick your download numbers in and see where you land.

Think of it as a way to gauge where you are and where you want to go.

00:00 Podcast data comparison: download numbers, specific dashboards, rankings.

04:21 Global podcast ranking data challenges and limited transparency.

07:59 Maintain realistic expectations for podcast download rankings.

10:35 Focus on your podcast, check global rankings for personal insight only.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Mentioned in this episode:

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