• Lead Generation with Dan Shainker

  • Sep 30 2020
  • Length: 28 mins
  • Podcast

Lead Generation with Dan Shainker

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  • Summary

  • This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into:

    • The overlap between legal and marketing [04:27]
    • Google's scaled advertiser program [06:26]
    • Google's Home Service Team [09:10]
    • Ad product stack for legal [10:14]
    • Best practices for law firms and other home service companies after the click or, after the call [12:22]
    • Offline conversion tracking [14:14]
    • How offline conversion tracking allows lead gen advertising to live in an eCommerce environment [17:34]
    • How to utilize smart bidding [19:05]
    • Rise in digital video for PPC advertising [22:54]
    • Advice for a starting out lead generation advertiser [25:24]
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