Dive into Episode 94 of 'Law and Mortar,' where hosts Trent Cotney and John Kenney dissect the latest current affairs, political climate, and more topics and effectiveness in the roofing and construction industry.

Dive into Episode 93 of 'Law and Mortar,' where hosts Trent Cotney and John Kenney dissect the latest FTC rulings, discuss building trust through authentic testimonials, and explore effective risk mitigation in the roofing and construction industry. This episode covers:

• FTC Ruling and Legal Insights: Learn about the implications of new FTC rulings on roofing companies and the importance of genuine reviews.
• Building Trust: Discover how authentic testimonials and word-of-mouth are essential for growing a roofing business.
• Risk Mitigation Strategies: Gain insights on avoiding common operational pitfalls through effective management.
• Marketing Strategies: Evaluate the pros and cons of in-house versus outsourced marketing. Join Trent and John for a comprehensive look at the challenges and strategies that shape the roofing industry. Subscribe to stay updated with expert insights aimed at enhancing your business’s resilience and success.

Welcome to Episode 92 of "Law and Mortar" with Trent Cotney, Partner at Adams and Reese LLP, and John Kenney, CEO of Cotney Consulting Group.
In this episode, we dive deep into the latest trends in the roofing industry, discussing crucial developments that every contractor needs to know. We talk about the impact of recent regulatory changes, best practices for risk management, and how to leverage technology to stay ahead in the game. Whether you're a seasoned professional or just getting started, this episode is packed with insights to help you navigate the industry's complexities. Let’s get started!