In a world where brands are constantly vying for people’s attention, how do you truly connect with those who make the crucial financial decisions in our homes?

Christie Nicholas is the brains behind Mumpower – Australia’s leading agency dedicated to understanding, engaging, and empowering the most influential household spender – mums.

In 2009, while working for some big-name brands, Christie knew deep down there was a better way to reach and communicate with mothers. This led her to quit her dream job to go all in on Mumpower, which now boasts a vast network of influencers, creators, product review panellists and market researchers.

In this chat you'll hear from Christie on:

• Why she thought she could do a better job at speaking to Mums as buyers
• Quitting her dream job to start Mumpower
• Overcoming her limiting beliefs and imposter syndrome
• The harsh truths she had to face after a decade into business
• Understanding your customer intimately and the pain points along the customer journey
• The 3 strategies she uses time and time again to ensure personal, business and team success.
  
  

Does your business need support during the busy e-commerce sales period? Check out Australia Post's FREE Peak Playbook to help you create a better customer experience and get your packages in their hands on time: www.auspost.com/peak

SAY HEY

Find us at www.ladybrains.com.au
Follow us on Instagram @lady.brains
Learn more about Mumpower at www.mumpower.com.au

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This episode is sponsored by Australia Post.

Anna Hoang is the founder and creator of ANNA QUAN, a contemporary Australian fashion label. The brand epitomises simplicity, elegance and quiet luxury.

You may know the label for its bread and butter item, the white button down shirt. Anna has managed reimagined and redefined this staple , and has people from all over the world coming back for time and time again.

Anna opens up in this rare interview, about her transition from law to fashion, her struggle in the first few years with gaining traction in the Aussie market and the bold move she made next, how her values help her hire the right people, and the important questions she asks herself as she hits 10 years in business.

In this ep, you’ll learn about:

• The transition she made from law school to fashion school
• Her first business failure and finding the confidence to go it alone
• The Paris showroom debacle and what happened when she tried to rent her own Airbnb for showings
• Why she's big on iterating styles that have been left on the cutting room floor to create a version that customers actually want
• Why it's important to have a bread and butter product
• Her thoughts on greenwashing and sustainable fashion
• The type of brand she wants to build and the values that underpin it
• The questions she asks herself after reaching a decade in business

Does your business need support during the busy e-commerce sales period? Check out Australia Post's FREE Peak Playbook to help you create a better customer experience and get your packages in their hands on time: www.auspost.com/peak

SAY HEY

Find us at www.ladybrains.com.au
Follow us on Instagram @lady.brains
Chat to us in the Facebook group, the lady-brains clubhouse
Sign up for our online business course BASE CAMP here.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Get a free fitting and find your perfect bra at theonetwo.com, and use the code LB20 at the checkout for 20% off your entire order.

The last time you heard from Margot & Maria they’d raised $100k from over 700 backers during their Kickstarter pre-sale campaign. They were on a high and excited to hard launch their brand in time for the Christmas rush.

But just as they were about to go live, their online custom fit algorithm (the one they’d spent over a year getting right) broke. Christmas came and went. They missed their deadline...again.

But the duo didn’t let that stop them. They were on the home stretch and a few months later they finally launched The OneTwo into the world.

So how have their first few months in market been? What has the response been from customers? What other curve balls have been thrown their way?

Created in partnership with lady-brains.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.