Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales.

In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final five commandments that separate successful marketers from those who just burn cash.

They reveal why strong copywriting, relentless follow-up, and data-driven decisions are the key to making your marketing actually work. If you're tired of guesswork and ready to see real results, this episode is for you.

• How to follow up effectively without annoying your leads
• How to write sales copy that grabs attention and drives action
• How to stop marketing based on opinions and focus on results
• How to build thick skin and take massive action in business
• How to implement these rules in any industry, no matter what you sell

• Why is one-step marketing a losing strategy?
• How many touchpoints does it really take to convert a customer?
• What makes sales copy stand out in a crowded market?
• Why do most businesses fail at marketing?
• How can you stop caring about opinions and focus on results?

🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!

Are you wasting marketing dollars?

More than likely, yes.

Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way?

In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results.

They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics.

• How to structure your marketing so every dollar spent has an ROI
• How to create an irresistible offer that compels people to act
• How to apply urgency without resorting to shady sales tactics
• How to simplify your customer journey so they take action immediately
• How to track and measure every marketing effort for maximum impact

• Should small businesses focus on brand awareness or direct response marketing?
• Why does Dan Kennedy insist that every marketing effort must have a call to action?
• How can you create urgency in marketing without feeling manipulative?
• What are the biggest mistakes businesses make when structuring their marketing campaigns?
• How do you balance selling and building trust with your audience?

🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!

Have you ever felt like giving up when the going gets tough? What if the key to success was simply learning to outlast the discomfort?

In this episode of King Moves, Justin King shares his life-changing experience of running 10 marathons in 10 days across South Africa. Battling searing heat, aching knees, and long, desolate roads, he uncovered powerful lessons on patience, mental resilience, and the power of purposeful action. What he discovered isn’t just about running—it’s about life, business, and pushing past limits you thought were unbreakable.

• How to push through discomfort and self-doubt to achieve big goals

• How to develop patience as a superpower in both business and life

• How your body language affects your mindset and performance

• How to know when to keep going and when to stop

• How to inspire others by pursuing your personal challenges

• What does it really take to run 10 marathons in 10 days?

• How do you mentally push through extreme physical pain and exhaustion?

• What unexpected lessons did Justin learn on the road?

• How does patience help you succeed in life and business?

• What’s the best way to approach seemingly impossible challenges?

AI isn’t just another tool—it’s a leadership game-changer. But here’s the real question: Is AI making you a more effective leader, or is it exposing where you fall short?

In this episode, Ethan and Justin break down the real impact of AI on leadership, from enhancing communication and decision-making to maintaining authenticity in an AI-driven world. Whether you’re an entrepreneur, a business leader, or someone looking to stay ahead of the curve, this conversation will challenge your thinking and give you a roadmap for integrating AI without losing your leadership edge.

• How to use AI to enhance leadership communication without sounding robotic
• How to personalize team interactions with AI while staying authentic
• How to use AI-driven insights to improve decision-making and team engagement
• How to train AI to reflect your leadership style instead of replacing it
• How to avoid the biggest mistakes leaders make when implementing AI

• How can AI improve leadership without making leaders seem artificial?
• What are the biggest mistakes leaders make when using AI?
• How can AI help leaders connect with their teams on a deeper level?
• What are the best ways to personalize AI responses for individual team members?
• How do leaders ensure AI enhances, rather than replaces, their authenticity?

🎧 Listen now and take your leadership to the next level—before AI leaves you behind. Subscribe and leave a review to stay ahead in leadership and innovation.

💡 If you want to make your brand unforgettable, you need to hear this.

Energy drinks don’t just sell caffeine—they sell power, confidence, and status. People don’t just drink them; they use them to signal something about themselves. And that’s exactly what great branding does.

In this episode of King Moves, Ethan and Justin break down the billion-dollar strategies behind Red Bull, Monster, and even South Africa’s Score—an energy drink that built its entire brand around sex appeal (and is flying off the shelves). If you’re in business, these branding secrets can help you create a product that people want to be seen with.

• How to use identity marketing to make your brand irresistible
• How to inject sex appeal, status, and social dominance into your messaging
• How to make customers emotionally invested in your product like Red Bull and Monster fans
• How to recognize and invest in trends before they explode
• How to position your brand as a lifestyle, not just a product

• Why do energy drinks make people feel cooler, sexier, and more confident?
• How do these brands build such deep emotional connections with customers?
• What branding tricks can small businesses steal from the energy drink industry?
• What’s the next big shift in consumer behavior—and how can you profit from it?

🔥 Want to make your brand as addictive as an energy drink? Listen now to this episode of King Moves! Don’t forget to subscribe, leave a review, and share this with someone who needs to hear it.

Think lowering your prices will win customer loyalty? Think again.

Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers?

In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners.

If you're tired of price wars and discount-driven customers, this episode is for you.

• How to price your products without chasing away loyal customers
• How to stop attracting the wrong customers who drain your business
• How big brands secretly raise prices without backlash
• How to increase efficiency instead of lowering prices
• How to communicate price increases without losing trust

• Why do some companies shrink portions instead of raising prices?
• How do you get customers to pay more without complaining?
• What’s the difference between B2B and B2C pricing strategies?
• Should you ever change your product to match customer demand?
• How do you increase prices without losing business?

If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.

Are you ready for the sweeping changes coming in 2025?

In this thought-provoking episode, Ethan King and Justin King share bold predictions for how AI, hybrid work, and evolving business models will shape our lives and industries. They explore the rise of AI-powered micropreneurs, the balance between automation and human authenticity, and the role of blockchain in navigating a digital-first world. This conversation will leave you inspired and equipped to embrace the future with confidence.

What you will learn in this episode:

• How to use AI agents to boost productivity and revenue.
• How personal branding can help you stay relevant in an AI-driven economy.
• How hybrid work is transforming industries and employee expectations.
• How blockchain could ensure authenticity in an increasingly digital world.
• How the gig economy is evolving into a “micropreneur economy.”

Questions answered in this episode:

• How will AI disrupt industries and reshape careers?
• What does it mean to manage your own AI-powered business?
• How can small businesses stay competitive in an AI-first era?
• What role will human connection play in a tech-driven future?
• How can governments and businesses use blockchain to manage AI?

🎙️ Don’t miss these predictions that could change everything. Listen now, subscribe for more episodes, and leave a review to help others discover the show!

Are you holding back your story—and denying others the inspiration they need?

In this episode, Justin King unveils his ambitious plan to celebrate his 40th birthday by running 10 marathons in 10 days along South Africa's breathtaking coastline. Inspired by the concept of Misogi—a ritual turned philosophy about tackling one impossible challenge each year—Justin reflects on why this personal endeavor is more than just a physical test.

Ethan challenges Justin to stop viewing sharing as bragging and instead embrace it as teaching. This conversation is a wake-up call to anyone hesitating to share their greatness with the world.

What you will learn in this episode:

• How to reframe self-promotion as service to others.
• How tackling monumental challenges can redefine your limits.
• How the concept of Misogi can help you break through mental barriers.
• How sharing your journey can inspire and empower others.

Questions answered:

• What does it mean to do something so challenging it feels impossible?
• How can personal growth and professional branding coexist?
• Why should you reframe storytelling as teaching?
• How does embracing discomfort lead to self-discovery?

Don’t keep your greatness to yourself—be inspired to share it!

Listen to this transformative episode of Kingspiration now. Don’t forget to subscribe and leave a review to keep the inspiration flowing!