• Kansas City Royals: Betting on the underdog in MLB sponsorship

  • Dec 20 2023
  • Length: 30 mins
  • Podcast

Kansas City Royals: Betting on the underdog in MLB sponsorship

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  • Summary

  • In the latest episode of the Behind the Badge podcast, the team picked up their baseball bat and glove, headed across the pond to the state of Missouri and aimed for a home run as they looked at the commercial progress of the Kansas City Royals.

    Joining Joe Streeter, Editor at CasinoBeats, as well as the ever present, George Harborne, Director at SBC Sponsorshiop, is David Adams, Head of Partnerships at Kansas City Royals, provides an inside perspective into the franchise’s approach to sports sports sponsorship whilst also commenting on wider engagement between US baseball and the country’s betting sector.

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