With the roofing industry set to grow 5% by 2026-2027, what key success factors should companies focus on?

Host Dinesh Chopra, President at Ayna, welcomes John Geary, a 40-year industry veteran, to explore the shift from a seller’s to a buyer’s market due to inflation and supply chain shifts. John discusses just-in-time inventory, subcontracting for labor shortages, and tech adoption like CRM apps and aerial estimation tools. He also highlights the rise of sustainable materials and how smaller contractors can compete against major distributors.

John Geary, former CMO of Nations Roof, has held leadership roles at Firestone, Bradco, and Owens Corning. A respected industry speaker and board member, he now advises contractors, manufacturers, and investors as an independent consultant.

Discussion Points

• John Geary discusses the shift to a buyer’s market post-2020, highlighting just-in-time inventory and subcontracting to manage labor shortages
• Major distributors like ABC Supply dominate, but John sees opportunities for smaller contractors to grow by mastering key skills
• He predicts 5% industry growth by 2026-2027, driven by pent-up housing demand and lower interest rates
• John is optimistic about future opportunities, supported by federal infrastructure spending and a stabilizing market

Ayna is a premier advisory and implementation firm in the industrial technology space, leveraging a team of experienced leaders to help companies and investors drive performance improvement and value creation. The host of this episode, Dinesh Chopra, is President of Ayna.