Jack Armstrong The All American Boy

By: Radio Shows of the Past!
Listen for free

  • Summary

  • Jack Armstrong, the All-American Boy was a creation of General Mills, a pioneer in the development of unique and compelling advertising under the stewardship of Vice-president of Advertising, Samuel Chester Gale. Gale later served as President of the Ad Council. Intending to promote breakfast cereal Wheaties, Gale developed the character of Jack Armstrong as a fictitious "everyboy" whom listeners would emulate: If Jack ate Wheaties, boys across the nation would, too. Early popularity led to commissioning of a radio serial broadcast.
    Copyright Radio Shows of the Past!
    Show More Show Less
Art World
Show More Show Less
Episodes
  • Pelicana_Fire

    Pelicana_Fire
    May 23 2024
    14 mins
  • Uncle_Jims_Office_Is_Ransacked

    Uncle_Jims_Office_Is_Ransacked
    May 23 2024
    15 mins
  • Jack_gets_line_to_Pelican

    Jack_gets_line_to_Pelican
    May 23 2024
    14 mins

What listeners say about Jack Armstrong The All American Boy

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.