• It's Time To Pander Less

  • May 9 2022
  • Length: 5 mins
  • Podcast

It's Time To Pander Less

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  • Summary

  • At Mahogany Insights, we are insight advocates in relentless pursuit of the cultural truths and Black human insights that help companies achieve more inclusive strategies and better business results. We're here to help marketers, researchers, advertisers, and business leaders avoid pandering and create authentic connections with black consumers.

    When it comes to connecting with black consumers, my clients often ask:

    • What's motivating them?
    • What does it mean to be authentic?
    • How do we create meaningful connections?
    • How do we show that we are serious and we care about this consumer group and we're not just pandering?

    In this podcast we'll talk about the disconnects between black America and corporate America, and share some solutions. We've done the research and the brands that connect authentically with black consumers have 3 things in common. We'll explore those here.
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