In today’s episode we speak with Emily Hund, author of The Influencer Industry: The Quest for Authenticity on Social Media, about the evolution of social media influencers and how disparate events like rapid advances in technology and the decline of traditional news outlets have boosted their prevalence and impact since their emergence during the Great Recession.

These authentic-seeming people whose lives unfold online provide advice many social media users have come to follow as closely as they would that of a trusted friend. And yet, many of them aren't credentialed or especially qualified to provide even the most basic of recommendations.

"Their expertise is their authenticity," said Hund. "So that's what this all really comes down to. It's the thing that keeps this industry growing and thriving and changing. These people are able to construct their public personas as someone who's credible, someone who's believable because they're authentic."

Hund is also a research affiliate at the center on Digital Culture at the University of Pennsylvania’s Annenberg School for Communication. Tune in to hear her insights about how influencers came to dominate our social media feeds and how much we can trust the authenticity they’ve staked their livelihoods on.

Is that a fact? is a production of the News Literacy Project, a nonpartisan education nonprofit building a national movement to create a more news-literate America. Our host is Darragh Worland, our producer is Mike Webb, our editor is Timothy Kramer, and our theme music is by Eryn Busch.

You know the routine. You develop a physical symptom you’ve never had before and what do you do? You grab your phone and furiously Google symptoms and related medical conditions.

If you land on reputable medical sources, it’s not a problem — except it might provoke some unwarranted anxiety. But when online searches and social media spout quackery, the information you consume, and maybe act on, can put your health in danger.

In this episode, we discussed the hidden dangers of health and wellness mis- and disinformation with Derek Beres, co-author of Conspirituality: How New Age Conspiracy Theories Became a Health Threat and co-host of the podcast Conspirituality.

Algorithms can take consumers looking for health and wellness advice down rabbit holes of misinformation, leading some of us to believe conspiracy theories that fuel distrust in proven medical methods and treatments. 

Is that a fact? is a production of the News Literacy Project, a nonpartisan education nonprofit building a national movement to create a more news-literate America. Our host is Darragh Worland, our producer is Mike Webb, our editor is Timothy Kramer, and our theme music is by Eryn Busch.

Things have been heating up — literally — since Sabrina Shankman, our latest podcast guest, began covering climate change a decade ago. The scientific community has presented indisputable evidence that climate change is the result of carbon emissions from human activity. News organizations have committed more resources to covering the complex topic. And climate deniers and the misinformation they spread have evolved along with the conversation.

Shankman, who covers climate change at The Boston Globe, addresses these topics and more in this podcast episode.

The science proving climate change is real has been around for decades, but it’s taken society and the news media a while to catch up. But with wildfires, flooding, and other extreme weather events on the rise, the climate crisis has come knocking on our doors.

“When I was first a climate change reporter, I was covering the Arctic because it was a way to tell the story of climate change in the place where it was happening. Now, I can tell the story in Boston because it's happening in Boston, it's happening everywhere."

But as with any global issue that impacts economies, governments and society, misinformation and disinformation are part of the story. Getting reliable information from credible sources is key.

“You need to be interrogating the information that you're receiving. You have to say, ‘Okay, well maybe this information seems valid, but it's coming with a perspective. What are some other perspectives?’”

Listen in to find out why climate change isn’t just a big story, it’s the story.

Additional reading:

• ‘Nothing like this has ever happened before’: The world’s oceans are at record-high temps, The Boston Globe, Sabrina Shankman
• Mass Die-Off of Puffins Raises More Fears About Arctic’s Warming Climate, Inside Climate News, Sabrina Shankman
• Fumes in South Portland, Inside Climate News, Sabrina Shankman

Is that a fact? is a production of the News Literacy Project, a nonpartisan education nonprofit building a national movement to create a more news-literate America. Our host is Darragh Worland, our producer is Mike Webb, our editor is Timothy Kramer, and our theme music is by Eryn Busch.