How To Write a Press Release for Your Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Press releases can help the startup gain exposure in the marketplace.

This helps recruit employees, find customers, and attract investors.

Founders can do this upon closing a round of funding.

Here are the steps to write a press release for your startup:

Start with a compelling headline that motivates the audience to read further.

Describe in the first paragraph the content you want every reader to have.

In most cases, this will be all that they read.

Create a standard paragraph explaining what the business does.

This can be reused in future releases.

Include quotes from the founder on the mission and values of the company.

Add visuals such as photos of the team.

Action pictures are more interesting than posed pictures.

Add links to the website and other relevant information.

Include enough information that a journalist can tie your press release to a current story.

Finally, add your contact details and include the name and phone number of someone the reader can contact for more information.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
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In this episode of Investor Connect, we welcome John Kim, Managing Director at Aphelion Capital, a healthcare-focused venture firm investing in early and mid-stage medical device and digital health companies.

John shares Aphelion's evolution from an evergreen, medical-device-only strategy to a stronger focus on cardiovascular and brain health, including a mission-aligned fund built with the American Heart Association, alongside a smaller home health effort. He discusses how the firm became fully remote after COVID, enabling efficient sourcing and meetings with companies nationwide, and explains what he looks for in opportunities—especially reimbursement pathways, clinical need, capital requirements, and experienced teams.

John also covers founder traits tied to performance, improving sentiment around exits and acquisitions, how portfolio construction has shifted toward companies with stronger human data and commercial traction, the challenges of investing in standalone AI without defensibility.

Visit Aphelion Capital at www.aphelioncapital.net/

Reach out to at www.linkedin.com/in/john-kim-4316b318/, and on john@aphelioncap.com

________________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https:/_/tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

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Steps To Build an MVP

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Building an MVP is a part of almost every founder's work.

Here are the key steps to build an MVP.

Most founders build an MVP and then talk to users.

Instead, talk to users first and then build the MVP.

Take into account the users' feedback.

Release the initial MVP to a set of users as soon as possible.

Don't make it a major launch.

The purpose of the MVP is to start a conversation with customers.

Focus on speed to launch and time to feedback.

Meet users to ask about their experience.

Have them show you what they did with it.

Take the feedback and iterate on the MVP.

Create a new version and launch to a new cohort of users.

Limit the time you spend on the MVP to keep the project on schedule.

Reduce the scope of it in favor of reaching users for feedback.

Avoid overbuilding the MVP.

It's best to add to it incrementally as users give feedback.

Consider these steps in building your MVP.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

The Challenges of the Startup Life

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The startup life brings many challenges.

It's not for the faint of heart.

It will demand the best of you and will test you often.

Here are some key challenges in the startup life:

Most founders have co-founders to deal with.

Maintaining the relationship is tantamount to having a marriage.

This will stretch one's communication and relationship skills.

Startups require the founder to be all in

Founders are not part-timers.

This means giving up other things in return for the startup work.

The startup will go through highs and lows.

The founder will go through all the emotions associated with the roller coaster ride.

Time will pass quickly as startups are long-term endeavors.

It's amazing how fast the years will roll by.

The startup life is one long series of processes and to-dos.

There's nothing romantic about it.

Not everyone you meet will have experienced the startup life and will fail to understand your situation.

It can often be lonely.

For those who persist, it will be one of the most rewarding experiences.

Consider these points before engaging in a startup.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

Finding New Startup Ideas

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

When finding new startup ideas, start with your own interests in mind.

Look for solutions to problems or challenges you face.

Here are the steps to finding new startup ideas from your own experiences:

Choose a problem that is a major pain point.

Skip the casual problems that generate solutions in the nice-to-have category.

Research the problem to find out how to solve it.

There's often more than one way, so it's best to consider all options.

Develop a solution that solves the problem well.

It should be effective and efficient.

Build out a solution and test it to see how well it works.

Show it to others for feedback and questions.

This often enhances the solution and provides ideas for naming and marketing the product.

Next, look for a distribution channel.

Test out the channel to see how much others will pay for it.

It's often the case that the solution is not a standalone product but could work as part of another solution.

Consider how best to package, price, and distribute it.

At this point, one can calculate if there's a business case or not for taking it to market.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

Customize the Fundraise for the Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, the founder will find that investors vary in their approach to the startup's fundraise.

Some will want a valuation set while others just want to be in the deal.

Some will invest because of the team, others because of the product or sector.

Founders should customize the fundraise for the investor.

For those who want to be in the deal, the founder should use a convertible note to capture them in the round.

For those who want a valuation set, the founder should keep those investors updated so that when the price gets set, those investors will join the round.

The founder should customize the presentation for each investor to highlight what is important to them.

In most cases, the presentation deck is the same, but the emphasis shifts to the interests of the investor.

For investors interested in investing in the team, focus on the team and their skills.

For investors interested in the sector, show the trends in the industry and how the startup is taking advantage of them.

The more you know about the investor, the more you can customize the presentation for them.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

Key Characteristics of Fundable Founders

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors funding startups look for founders who have the right characteristics for success.

Here's a list of key characteristics of fundable founders:

Grit is top of the list.

Launching and running a startup is hard work and takes years to see an exit.

Founders with grit who can last through the ups and downs is a major factor.

Flexibility is important.

The startup founder must constantly change to adapt to the market, customer needs, and their stage.

Vision to implementation.

The founder must have the ability to envision a solution and then implement it.

Hacker skill.

The founder must be creative enough to find solutions.

In sales, this is often referred to as hacking, which is the ability to find shortcuts to solve a problem.

Likeability.

Investors look for founders who are likable as they know they will spend a substantial amount of time with the founder.

Founders who are difficult to work with will find it challenging to raise funding.

Consider these points before investing in a startup.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

_________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

In this episode of Investor Connect, we welcome Jeffrey Stewart, Managing Director at GPO Fund, who shares his global IPO thesis and why he believes capital markets are undergoing their biggest structural shift since 2000, driven by globalization, technology, demographics, geopolitics, and regulation.

Jeffrey explains how companies staying private too long can create brittle capital structures, make it harder to recruit talent, complicate acquisitions, and misalign investors, while going public can simplify the cap table, lower the cost of capital, and raise credibility and visibility.

He also discusses why companies like Oracle and AOL went public earlier in past decades, what changed in the US markets (including decimalization, regulation, reduced research, and litigation), and how GPO Fund builds diversified international investor bases to help founder-led technology companies accelerate global expansion and IPO readiness, highlighting the growing role of emerging middle-class capital, AI-driven market efficiency, and evolving tokenization and settlement trends.

Visit GPO Fund at www.gpofund.com/

Reach out to at www.linkedin.com/in/stewartjeffrey, and on x.com/UrgentSpeed

________________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https:/_/tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.