On this episode of Beyond The Cover, I sit down with the incredible Eddie Maalouf, a true powerhouse in the world of e-commerce and the founder and CEO of Bad Marketing, a company that has generated over $1 billion in revenue.

Eddie's journey is nothing short of inspiring and raw. From his early days navigating the corruption-ridden business landscape of the Middle East to building an empire of his own, Eddie’s story is one of relentless determination and strategic foresight.

We dive into Eddie’s experience with failure, his reflections on mental health, and his insights on the “fake it till you make it” approach, one that played a huge role in building his brand from the ground up. Eddie opens up about the importance of maintaining control in his life and business, and how moments of vulnerability shaped his success.

We also discuss the harsh reality of social media, dealing with criticism, and the power of building a resilient mindset. Eddie’s story is a testament to the grit it takes to build something remarkable, even when the odds seem stacked against you.

Key Moments:
2:30 Who is Eddie Maalouf?
5:00 Eddie's 'fake it till you make it' Approach
11:50 Importance of Resilience in Entrepreneurship
17:00 The Turning Point in Eddie's Career
28:00 How Eddie Manages Mental Health
35:00 The Influence of Social Media on Personal Branding
41:20 Impacts of Online Criticism on Personal and Family Life
47:00 Eddie’s "Why" and the Drive Behind His Ambitions

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Where to find Clayton Echard:

• Instagram: https://www.instagram.com/claytonechard/?hl=en