Peter Klein is the Vice President of Customer Growth and Retention at Ideal Living, a wellness tech company that provides pure water and clean air. With 20 years of experience in direct response marketing, he focuses on the customer experience, operations, and client services. Before Ideal Living, Peter was the Chief Marketing Officer and Head of Brand Incubation at Pangaea and the VP of Marketing and Chief Customer Officer at Golden Hippo®.

Understanding customer needs and driving retention is essential for DTC brand growth. How can companies use data and customer insights to improve retention while balancing long-term growth and operational efficiency?

Peter Klein, a customer experience strategist, focuses on creating strategies that enhance customer lifetime value and retention. By leveraging customer feedback, preempting potential concerns, and refining communication, Peter ensures a seamless experience that aligns with consumer expectations. He emphasizes the importance of testing and refining new products, collaborating with internal teams, and maintaining brand trust to sustain long-term customer relationships.

In the latest episode of Chief Advertiser, Samir Balwani hosts Peter Klein, the Vice President of Customer Growth and Retention at Ideal Living, to discuss customer retention strategies for DTC brands. Peter talks about obtaining leadership buy-in for new approaches, how he embraces and tests new technology, and advertising’s role in customer retention.