In this episode, we’re discussing the key differences between “closed” and “open” AI tools. We’ll also break down how Sales Accelerator AI, CSS’ own closed AI system, is designed to address the unique challenges salespeople regularly face.

And helping Matt explore it all is Stephanie Downs, SVP/Senior Consultant at The Center for Sales Strategy.

Stephanie offers so many awesome things to think about, like:

• How closed AI tools can offer more tailored responses by working solely from the information that you teach it
• How, when open AI tools don’t know an answer, they often produce “hallucinations,” filling in the gaps with inaccurate information
• And, finally, why sellers who are leery about embracing these tools need to understand that AI is not the future, it's the present

LINKS:

Stephanie Downs

Sales Accelerator AI

Matt Sunshine

The Center for Sales Strategy

In this episode, we’re discussing the benefits of having an AI Task Force at your company and how such a brain trust can be an invaluable resource to ensure that your organization stays ahead of the curve.

Joining Matt to explore it all is Brent Tripp, Digital Marketing Coordinator & Podcast Producer here at CSS.

Brent offers some solid points to think about, like:

• Why it’s essential for everyone at your organization to have a firm grasp on how AI tools function and what they can help you accomplish.
• How having an AI Task Force at your company can help you make decisions and provide recommendations as new tech innovations become available
• And, finally, why if you or your organization is reluctant to embrace AI tools, you just might be missing out on an opportunity to compete with larger teams.

LINKS:

Brent Tripp

Matt Sunshine

Sales Accelerator AI

The Center for Sales Strategy

In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.

Helping me break it all down are Maryanne McWhirter and Emily Hartzell, both VP/Senior Directors at LeadG2.

Maryanne and Emily offer so many awesome points to think about, like:

• How HubSpot is NOT just a CRM, but a robust marketing tool that allows you to see every step that a customer has taken in their buying journey
• How HubSpot’s AI uses CRM data to craft tailored messages for personalized sales pitches
• And, finally, why if you’re not automating repeatable processes in your CRM, you’re falling behind

LINKS:

Maryanne McWhirter

Emily Hartzell

LeadG2

Matt Sunshine

The Center for Sales Strategy