• Imagine it Forward: Beth Comstock (NBC and General Electric)

  • Oct 2 2024
  • Length: 43 mins
  • Podcast

Imagine it Forward: Beth Comstock (NBC and General Electric)

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  • Summary

  • Author, and business executive Beth Comstock says to Guy Raz in this classic 2021 interview "I'm about change." In college, she wanted to be a doctor, but organic chemistry wasn’t her strong suit, so she shifted to journalism. When journalism didn’t work out, she started working in publicity. So, when GE bought NBC in 1986 right as Beth was starting her career in advertising, she was ready to adapt again. She worked her way to becoming CMO of GE, helping grow revenue, devise a successful green energy program, and more. Then, when NBC began to explore their approach to digital media, Beth couldn't resist returning to the storied network, where a new frontier in media was opening up (for reference: this was around the time Google bought YouTube). While there she helped seed what would become Hulu. Around the time of the 2008 financial crisis, Beth returned to GE as the company's first female Vice Chair of Business Innovations, which was also around the time she penned the inspiring and candid book Imagine it Forward: Courage, Creative, and the Power of Change .
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