ITS UP THERE PODCAST W/LOONEY

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  • Summary

  • Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!
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Music
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Episodes
  • Top Insiders Expose the Shocking Truth About Young Thug's Plea Deal - Solo Ep

    Top Insiders Expose the Shocking Truth About Young Thug's Plea Deal - Solo Ep
    Nov 21 2024

    In this episode of It's Up There Podcast, Loon dives deep into Young Thug's recent plea deal that rocked the hip-hop world. 📰 What does this mean for Thugger's future, his career, and the entire YSL crew? We're breaking down the details of the 40-year probation, the RICO case, and the impact of being restricted from Atlanta, the very city that made him a star. Key topics covered: Full breakdown of Young Thug's plea deal: the charges, the conditions, and what's next. How the geographical restrictions will impact his career in music and beyond. Community service, anti-gang talks, and the surprising probation rules. Artistic freedom vs. RICO: Is this a warning to other rappers? The cultural significance of YSL, Thug's influence on Atlanta, and what the future might hold for him. 👉 Join the conversation in the comments! What do YOU think about Young Thug's decision to take the plea deal? Is this the best move, or was he backed into a corner? 🚀 Don't forget to Subscribe for more in-depth reactions, cultural commentary, and hip-hop insights! Hit the 🔔 bell icon to stay updated on our latest episodes. Follow the movement: 🎧 Patreon for exclusive audio and early releases: https://patreon.com/ItsUpTherePodcast 💬 Join the Discord community: https://discord.gg/Q85VZ6V9 #YoungThug #PleaDeal #ItsUpTherePodcast #Loon #YSL #AtlantaHipHop #RICO #HipHopCommentary #fyp #fypppp #makethisgoviral 00:00:00 - 🔥 Welcome to the Show! 00:00:11 - 💡 Join the Patreon Fam 00:00:35 - 🚀 Big Plans Ahead 00:01:13 - 🤝 Co-host Vibes 00:02:10 - 🌐 Internet Perception 00:03:04 - ⏳ Prepping for Umar 00:04:52 - 🧠 Umar Recap 00:05:18 - 🕵️ Thug’s Case Begins 00:06:51 - 🧾 Plea Deal Breakdown 00:07:17 - 🗣️ Slime Life Speaks 00:08:41 - 🤔 Plea Deal Moves 00:10:10 - 🔍 Thug’s Legal Drama 00:10:46 - ⚖️ Courtroom Breakdown 00:12:46 - 📜 Sentencing Plan 00:13:09 - 📊 Sentence by Count 00:14:21 - 🛑 State’s Offer 00:15:50 - 🚨 Special Conditions 00:18:56 - 🔄 Revisiting Deals 00:20:06 - ❗ Guilty Plea Stakes 00:22:58 - 🚫 Rights vs. Plea 00:24:28 - 💔 Victim Statements 00:25:04 - 🏚️ Co-Conspirators' Role 00:26:06 - 💡 Why Statements Matter 00:27:00 - 📺 Media Spin 00:27:56 - 🎭 Plea Chess 00:28:38 - 🏥 Mr. Bean Testifies 00:29:28 - 🚪 Fred Prethro Testifies 00:30:11 - 🤯 Walter’s Contradictions 00:31:46 - 🕶️ Donovan Allegations 00:32:32 - 🧩 Prosecution Theory 00:33:44 - 🤝 Thug & Quan 00:34:32 - 🔥 Feud or Friendship? 00:35:34 - 📖 Evidence of Loyalty 00:37:14 - 🚓 Detective Insights 00:37:58 - 🚨 OG Bentley's Role 00:38:12 - 🗓️ Case Timeline 00:38:27 - 💬 Mr. Sprinkle Speaks 00:39:11 - 👀 Witness Stand 00:40:06 - 💥 Steele’s Defense 00:41:12 - 🙌 Steele’s Efforts 00:42:10 - 🗣️ Associates Testify 00:43:24 - 📜 Probation Terms 00:44:58 - 🎵 Music Restrictions 00:46:11 - 🚫 Cutting Ties 00:47:29 - 🌍 Cultural Shifts 00:49:16 - 🌟 Thug’s Charisma 00:49:36 - 🎤 Plea Deal Recap 00:50:01 - 👁️ Tunnel Vision 00:50:19 - 🤯 Controversy Sparks 00:50:38 - 💔 Friends in Crossfire 00:51:00 - 🧑‍⚖️ Thug Speaks Out 00:52:00 - 🤔 Reflections & Choices 00:53:07 - 🗣️ Addressing the Judge 00:54:55 - 🌟 Hope Ahead 00:55:38 - 🌆 Nashville Move? 00:56:40 - 💪 Thug’s Apology 00:58:08 - 📰 Media Frenzy 01:00:24 - 📈 Narrative Shifts 01:02:04 - 🤖 YouTube Realities 01:02:35 - 🛠️ Creating After Trials 01:03:37 - 🎶 Thug’s New Era 01:04:19 - ❤️ Giving Back 01:05:06 - 🧠 Growth in Music 01:06:28 - ⚠️ Rap & Gang Ties 01:07:55 - 🌱 Inspiring Change 01:09:50 - ⚖️ Sentencing Outcome 01:12:00 - 🎤 Thug’s Future 01:12:37 - 🔎 Clearing the Air 01:14:03 - 🤝 Loyalty in the Streets 01:16:24 - 🎭 Gang Life Myths 01:18:13 - 🧩 Patreon Growth 01:19:56 - 🚀 Creator Journey 01:20:00 - 🎬 Closing Thoughts

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    1 hr and 21 mins
  • Benzino Unfiltered: The Source, Eminem Feud, & Hip-Hop’s Evolution | It's Up There Podcast

    Benzino Unfiltered: The Source, Eminem Feud, & Hip-Hop’s Evolution | It's Up There Podcast
    Nov 18 2024

    In this episode, we go deep with Benzino as he unpacks everything from his rise with The Source magazine to his infamous feud with Eminem. Kicking off with his journey into simpler living (00:00:08), Benzino shares the hard-earned lessons he’s gathered from a life spent in the spotlight. As we shift gears, he clears up lingering Eminem rumors and weighs in on hip-hop’s biggest icons—Jay-Z, Kendrick Lamar, and Drake—while dissecting the ups and downs of hip-hop’s most cutthroat rivalries (02:10). Benzino also opens up about the gritty business side of hip-hop, the birth of The Source magazine, and how he and Dave Mays took it from a local zine to a national powerhouse (05:51). We touch on his views on SMACK battle rap, which he sees as losing its authenticity, and why the essence of true battle rap culture still matters (20:40). Later, he reflects on Tupac’s impact, Kendrick’s influence, and his perspective on hip-hop’s evolution from the streets to mainstream industry (38:29). From behind-the-scenes insights on The Source’s “Five Mic” rating controversies (43:57) to the impact of gang culture in rap and how artists navigate public perception, Benzino offers unfiltered opinions on the state of hip-hop, loyalty, and how the digital age has changed the game. 00:00 - Downsizing & Humility – Benzino on Adjusting to Simpler Living 00:21 - Life Lessons – Growing from Experiences 00:32 - Hip-Hop Hustle – The Business Side of the Industry 01:14 - Self-Marketing 101 – Making a Name in Hip-Hop 02:10 - Clearing Up Eminem Rumors 03:20 - Comparing Wealth – Jay-Z vs. Benzino's Financial Journey 04:03 - Prize Picks Promo 04:49 - Beginnings with Dave Mays – Radio Roots 05:51 - Rise of The Source – Building a Hip-Hop Empire 07:58 - Magazine Transition – From Local to National 08:41 - Bond with Dave – The Early Hustle Days 09:07 - Hustler Mentality – Entering New York’s Scene 09:30 - The Move to NYC – A New Chapter in Hip-Hop 10:20 - Source & Hip-Hop's Rise 11:14 - Lawsuits & Police Trouble 12:25 - Police Brutality's Impact on Music 13:03 - Aftermath of Legal Battles 15:01 - Irvine Show Drama 16:49 - Ice-T’s Influence 17:48 - Honoring Legends 18:47 - Kendrick Lamar's Authenticity 19:58 - Drake vs. Kendrick – Background Comparisons 20:40 - The Importance of Battle Rap 21:32 - Drake's Staying Power 22:28 - Kendrick’s Cultural Moves 23:10 - Award Show Statements 24:49 - Q Tip on Tupac – A Different Perspective 26:41 - The Essence of Hip-Hop Culture 27:32 - Street vs. Industry Image 27:43 - Gang Culture in Rap 28:00 - The Competitive Spirit of Hip-Hop 28:12 - Kendrick’s Strategic Moves 28:43 - Kendrick's Aggression & Intent 29:08 - Unity Moments in Rap 29:37 - West Coast Origins – The Roots of Hip-Hop 30:08 - Battle Rap Evolution 31:13 - Old School vs. New School Rap Battles 32:12 - Kendrick's Influence in Battle Rap 33:41 - Why Hip-Hop Matters 35:52 - Foundations & Growth of Hip-Hop 36:57 - Rivalry Breakdown – Drake vs. Kendrick 38:29 - Tupac & The Source – Legacy Moments 39:44 - Tupac’s Leadership Traits 40:34 - Unsigned Hype & Five Mic Ratings 41:15 - Self-Promotion in Hip-Hop 42:36 - Source's Post-'94 Financial Success 43:57 - Five Mic Ratings Controversy 45:11 - How the Five Mic Committee Worked 46:49 - Podcast Intro & Overview 47:40 - First Female Editor Hiring 48:07 - Beef with Eminem 49:10 - Maintaining Power During Conflict 50:30 - Internet's Impact on The Source 52:21 - Partnership Trust Issues 54:01 - Press Conferences & Accountability 56:23 - Media's Role Today 56:32 - Infamous Tape Controversy 56:58 - Copyright & Legal Issues 57:37 - Inside the Magazine Business 58:41 - Early 2000s Financial Wins 1:00:05 - Spending Habits 1:01:01 - Evolution with Dave Mays 1:02:29 - Helping Hands & Generosity 1:04:14 - Life & Health Reflections 1:05:07 - Treating Family & Friends 1:05:33 - Generosity & Its Cost 1:05:54 - Value of Kindness 1:06:11 - Financial Struggles Reflections 1:06:23 - Lifestyle & Spending 1:06:57 - Living Fully 1:07:17 - Financial Lesson Reflections 1:07:40 - Spending Reality Check 1:08:11 - Simple Living Transition 1:08:45 - Moving to Miami 1:09:00 - Hip Hop Weekly’s Start 1:09:20 - Publishing Challenges 1:09:45 - Hip Hop Weekly's Success 1:10:11 - Collaborators in Publishing 1:10:46 - Business Insights 1:11:39 - The Source Involvement Recap 1:12:30 - Major Business Calls 1:13:40 - Trust & Business 1:14:25 - Final Reflections on Life & Business 1:14:30 - Shoutout: Check Out Bo Bo Boy and the Boys Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast

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    1 hr and 15 mins
  • Lil Durk vs. Quando Rondo & Tekashi: ‘Slide for Von’ Effect + Akademiks’ Role |Pt-2 Big Loon’s Reaction!

    Lil Durk vs. Quando Rondo & Tekashi: ‘Slide for Von’ Effect + Akademiks’ Role |Pt-2 Big Loon’s Reaction!
    Nov 14 2024
    This episode kicks off with a look back at Lil Durk’s recent arrest and the heavy price of maintaining street cred (00:00). From there, I give a special shoutout to our loyal Patreon supporters (00:10) and dive into how revenge culture is trapping young artists like Durk (01:45). Next, we analyze Quando Rondo’s heartbreaking story of clout and loss (07:07), followed by a breakdown of what “Slide for Von” really means in today’s rap world (10:37). As the episode unfolds, we dig into the role of internet drama versus real-life conflicts (11:20), compare Nipsey Hussle’s legacy to today’s icons (11:38), and dissect DJ Akademiks' impact on the hip-hop narrative (15:03). Then, we take a detour into the cycle of violence in Chicago’s street culture (18:54) and how loyalty plays out in life-and-death situations (21:31). Further along, we cover Lil Durk’s tribute to King Von and the challenges of keeping it real while staying safe (22:10), examine how street life fuels rage in rap (23:05), and touch on the mental toll of street violence on artists (24:24). The episode rounds out with advice on guiding young artists toward better choices (25:20), the fine line between cashing out and crashing out (26:37), and how to handle online trolls without getting sucked into their game (27:52). From Lil Durk’s legal battles and the threat of RICO charges (41:25) to the ongoing influence of rap feuds on the culture, this episode is packed with unfiltered insights and the gritty truths behind the headlines. Don’t miss the deep dive into street cred, revenge, and what it truly costs to “keep it real.” 00:00 | Welcome Back – Part 2 of Lil Durk’s Arrest Breakdown 00:10 | Patreon Shoutout – Competition & Exclusive Offers 01:09 | Why Support Matters – Listening & Loyalty 01:45 | Revenge’s Cost – The Dark Side of Street Life 02:29 | Durk’s Actions Analyzed – Where He Went Wrong 03:49 | Trapped by Street Cred – The High Price of Reputation 07:07 | Quando Rondo’s Story – A Tale of Loss & Clout 08:03 | Quando’s Reaction – Losing His Cousin 09:05 | Clout vs. Reality – Mistakes That Haunt Artists 10:37 | Slide for Von – Campaign for Loyalty or Vendetta? 10:57 | Run-in with Bradley – Tensions Ignite 11:11 | Clearing the Air – Real Motives Revealed 11:20 | Internet vs. Reality – How Drama Gets Twisted 11:29 | Prepared for the Worst – Risks in Rap Feuds 11:38 | Comparing Legacies – Nipsey Hussle vs. Today’s Icons 12:10 | Life and Death – Making Hard Choices 12:34 | King Von’s Story – Violence and Its Toll 13:42 | Rap’s Harsh Reality – Fair Fights Don’t Exist 15:03 | Media’s Role – How DJ Akademiks Stokes the Fire 15:48 | 6ix9ine Speaks Out – Industry’s Shifting Power 16:32 | Rivalry Context – Breaking Down the Beef 17:38 | Revenge’s Grip – Inside Lil Durk’s Mind 18:54 | Chicago’s Rules – Lessons in Loyalty & Loss 20:31 | Cycle of Violence – Life-for-Life Mentality 21:03 | Reputation vs. Reality – Keeping It Real or Losing It All 21:31 | Slide for Von – What It Really Means 22:10 | Durk’s Tribute – The Struggles Behind the Homage 22:32 | Authenticity in Rap – Street Life’s Impact on Music 23:05 | Emotional Triggers – Why Street Life Fuels Rage 24:24 | Street Violence’s Toll – The Constant Cost 25:20 | Guiding Young Artists – Making Better Choices 25:59 | Face-to-Face – The Power of Real Conflict Resolution 26:37 | Cash Out vs. Crash Out – Choosing Wisely 27:52 | Online Trolls – The Risks of Engagement 28:20 | Real Gangsters vs. Rappers – Blurring the Lines 29:24 | Violence’s Toll on Rap – Facing the Consequences 30:31 | Akademiks’ Game – Playing the Audience 32:00 | Business Loyalty – Why Sides Matter 32:27 | Standard Protocol – Keeping the Brand Safe 35:26 | Emotional Moves – When High Stakes Are on the Line 36:20 | Dirk’s Legal Struggles – Can He Overcome? 37:47 | Dodging the Law – Wealth and Power Dynamics 40:40 | Money vs. Law – Who Really Has the Power? 41:25 | RICO Charges – The Threats to Durk’s Future 42:30 | Street Cred’s Trap – When Law Meets Loyalty 43:14 | Music’s Influence – Energy & Impact in the Streets 43:36 | Confidence & Mental Health – Balancing the Mindset 44:11 | Seeking Guidance – Faith in the Face of Struggle 45:07 | Revenge Culture – Fame’s Influence on Choices 46:39 | Fame’s Double-Edged Sword – Impact on Behavior 48:21 | Meet Jam – His Story and Insights 50:50 | Prison Pride – A Misguided Badge of Honor 52:04 | Broken Men – Understanding the Pain 53:11 | Guarding Emotions – Staying Clear of Industry Traps 53:39 | Financial Stability – Challenges and Consequences 54:07 | Thanks to Supporters – Wrapping Up Part 2 54:14 | Intro to the Show – New Guest and Future Topics Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive ...
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    54 mins

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