• IBC Highlights

  • Oct 3 2024
  • Length: 37 mins
  • Podcast

IBC Highlights

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  • Summary

  • In this podcast, we discussed the hottest trends coming out of IBC. We debated cloud versus on-premise; linear versus OTT; and talked about shifting viewing habits and how that is changing further with new generations. We also discussed the reduction in AI-hype and a switch to a more pragmatic conversation around how AI can deliver real benefits such as making workflows more efficient and reducing costs.

    Rob Ambrose, Managing Director, Caretta Research
    Ciro Noronha, President, The RIST Forum and CTO, Cobalt
    Paul Macklin, Director of Product Management, Bitmovin
    Tim Burton, Managing Director, 7fivefive
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.