On this episode of Unboxing Ecommerce, James and Jennifer order from Hugimals World with special guest, Christina Vanacore. Christina is a Certified Launch and Business Strategist, who provides launch strategy, identifies hidden opportunities for growth, and helps increase revenue and profits through strategic planning. She has covered everything from product development to marketing and sales strategies to help start and grow businesses and increase revenue and profits.

Why Hugimals?
Christina chose Hugimals because since their launch in 2022, they have seen tremendous success and have received incredible press and collaborations but at the time of choosing the brand was a DTC only brand which she personally finds intriquing.
Hugimals World: www.hugimalsworld.com

Research included these sources

• Hugimals World: www.hugimalsworld.com/pages/company
• Mojo Nation: www.mojo-nation.com/marina-khidekel-on-the-origins-of-her-award-winning-weighted-plush-range-hugimals
• Time Magazine: www.time.com/collection/best-inventions-2022/6228865/hugimals
• The Wie Suite: www.thewiesuite.com/post/marina-khidekel-founder-of-hugimals-on-how-to-launch-a-company

Curated Technology List

• Faire: www.faire.com
• Zigpoll: www.zigpoll.com

Other Sites mentioned

• Deep Touch Pressure: www.ncbi.nlm.nih.gov/pmc/articles/PMC5612681
• Benefits of Deep Touch Pressure: www.appliedbehavioranalysisedu.org/what-is-deep-pressure-stimulation
• Hugimals on QVC: www.youtube.com/watch?v=VK3OxTRcheY
• Joyful Heart Foundation: www.joyfulheartfoundation.org
• Ryder's unboxing experience study: https://www.ryder.com/en-us/insights/white-papers/e-comm/2024-ryder-e-commerce-consumer-study
• J2K Logistics: https://j2kfun-gistics.com

Connect with Christina:
www.theproductdoula.com
www.instagram.com/theproductdoula

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com