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Joseph Stephen, an entrepreneur with a background in video production and content creation, discusses his experiences and lessons learned in the industry. He emphasizes the importance of keeping the client's goals and messaging in mind when creating content. Joseph also runs a photo booth and video/photo experiential activations company.

He shares his favorite parts of the production process, including pre-production brainstorming, the excitement of being on set, and the ease of post-production when the plan is well-executed. Joseph highlights the significance of problem-solving skills in production and the need for creativity and flexibility when things don't go according to plan.

He also reveals that he gets his best ideas when he allows his mind to wander, often in a hot tub or during walks in nature. Joseph discusses his creative hobbies outside of technology, such as building and carpentry. He emphasizes the importance of continually learning and making connections between different fields. Joseph also shares his experience using AI tools in his creative process, including chat GPT for scriptwriting and Simon Says for transcription. He believes that AI can be a valuable assistant in the creative industry if used responsibly.

Joseph offers advice to his younger self about avoiding overextended credit and making the most of time. He shares his future plans of exploring augmented reality in facilities management.

Takeaways

• It's extremely important to keep the client's goals and messaging in mind when creating content
• Pre-production is crucial for a smooth production and post-production process
• Problem-solving skills are essential in the production industry
• Allowing your mind to wander can lead to creative breakthroughs
• Finding moments of solitude and relaxation, like in a hot tub, can spark creativity
• Creativity can be expressed through hobbies outside of technology, such as building and carpentry.
• Continual learning and making connections between different fields can strengthen creativity and knowledge.
• AI tools, when used responsibly, can assist in the creative process and optimize workflows.
• Avoid overextended credit and make the most of time, as time moves faster as we get older.