• How to build real community w/ Jillian and Matt from SPI Media

  • Jan 3 2023
  • Length: 29 mins
  • Podcast

How to build real community w/ Jillian and Matt from SPI Media

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  • Summary

  • Summary:

    - Be a guide for customers, and over time that will increasingly improve LTV
    - Difference between a community and an audience
    - How to allow your community members to connect with each other instead of it just being a megaphone from the company
    - Make community members a core part of your company's journey (ask feedback and get inspired by them!)
    - Have a goal for your community
    - How to set up your questions for success by coordinating with your community
    - Do you have a dedicated community point person or is it just another task for marketing
    - What community platforms work well
    - The challenges with using Social Networking platforms (Like Facebook)
    - ROI of community

    Check out the incredible content from our friends over at SPI Media via their all-access pass. You can use code "bonjoro" for a 20% discount. 
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