In this episode, Kate and Sam get into detail about the specific characteristics of an 'Irresistible Offer'. A single irresistible offer can significantly increase your sales and revenue by increasing the conversion of your prospects into paying customers. An irresistible offer is a strategic structuring of your products and/or services where the value-to-cost ratio is value-heavy, making it an easy “yes” for those who need it. It feels like a ‘no-brainer’ and your prospect feels compelled to buy now.
However, there is an art to creating an irresistible offer and at least eight specific characteristics that Kate and Sam talk through in this episode, using Kate's upcoming offer called The Profit Accelerator as a case study.
Key Highlights:
- What exactly is an irresistible offer?
- The 8 specific characteristics of a compelling offer.
- How offers are different to service descriptions.
- How irresistible offers fit into your overall marketing strategy.
- How you can use offers to boost your revenue and sales quickly.
And so much more!
Connect with the Hosts:
Kate De Jong, PhD | Inspired Business
Website: https://katedejong.com/
Instagram: katedejong.inspiredbusiness
Email: kate@katedejong.com
Sam Morris | The Business Implementor
Website: https://thebusinessimplementor.com/
Instagram: sammorris.businesscoach
Email: sam@thebusinessimplementor.com