On this episode of the Unfiltered Nonprofit Podcast, Cherry Chan dives into a candid conversation with Peter Braid, CEO of the Insurance Brokers Association of Canada (IBAC). Peter didn’t always lead a nonprofit—he actually started in politics, winning his first election by a nail-biting 17 votes! That experience taught him a lot about persistence and connecting with people, lessons he’s carried into his work with IBAC, where he’s been the CEO for the past seven years.

Peter shared how, over the last 35 years, IBAC has built a strong voice for Canada’s insurance brokers by showing up in Ottawa and advocating for things like consumer protection and fair competition. Each year, they host “Hill Day” so that brokers from across the country can meet with MPs, building bridges that help when big issues pop up. With small business owners in every town, insurance brokers bring a relatable, hometown voice to Ottawa, which Peter believes has been key to IBAC’s long-term success.

But managing a national nonprofit isn’t without challenges. Peter explained how he keeps IBAC’s 11 provincial members working together, even when their interests don’t always align. A new national survey has helped everyone stay on the same page, and Peter says open communication has been essential for IBAC’s advocacy work.

Peter wrapped up by sharing his approach to managing stress, a reality for any leader today. From listening to live music to getting out of town, Peter’s all about finding those moments to disconnect and recharge. His journey from Parliament to nonprofit leadership is a reminder that resilience and relationship-building go a long way in making a difference.