How To Wreck Your Business (In The Sincere Hope That You Don't)

By: Stuart Mason and John Mellis
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  • Summary

  • Stuart Mason, author of "How To Wreck Your Business" CHALLENGES current thought processes, through telling his powerful story of how an award winning, multi-million pound business FAILED on its 20th Birthday. You could listen to many podcasts which share how to become a billionaire, follow that advice to the letter, and it still won’t work for you. If you listen to “How To Wreck Your Business” and don’t follow the guidance, make those same mistakes – then the outcome is virtually guaranteed to be the same as Stuart's.
    © 2023 How To Wreck Your Business (In The Sincere Hope That You Don't)
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Economics Management Marketing
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Episodes
  • Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study

    Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 23 - When Is A Case Study Not A Case Study
    Jul 19 2021

    In this episode Stuart discusses a fictitious company he devised to illustrate all the steps and key ingredients of the marketing planning tool he created called The Piranha Planner. The idea was to use the company as a case study, but as the plan came to life, Stuart began to realise something fantastic was happening....

    Hear for yourself, and grab 2 amazing offers, only in Episode 23. 
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    21 mins
  • Stuart Mason's 'How To Wreck Your Business' (In The Sincere Hope That You Don't) - Episode 22 - The Follow Up Process That Can Double Conversion Rates

    Stuart Mason's 'How To Wreck Your Business' (In The Sincere Hope That You Don't) - Episode 22 - The Follow Up Process That Can Double Conversion Rates
    Jul 5 2021

    In Episode 22,  Stuart looks into some staggering sales statistics.

    48% of Sales People NEVER follow up with a prospect.

    25% of Sales People make a second contact and then stop.

    12% of Sales People only make 3 contacts and stop. 

    Only 10% of Sales People make more than 3 contacts. 

    2% of sales are made on the first contact.

    3% of sales are made on the second contact.

    5% of sales are made on the third contact. 

    10% of sales are made on the fourth contact.

    80% of sales are made on the fifth to twelfth contact. 

    Hear Stuart explain the opportunities this presents and how he's established a hugely successful 6 touch-point follow-up process to sales conversion, and how to implement it. 
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    27 mins
  • Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 21 - '90 Day Planning - Why Is It So Effective?'

    Stuart Mason's 'How To Wreck Your Business', (In The Sincere Hope That You Don't) - Episode 21 - '90 Day Planning - Why Is It So Effective?'
    Jun 28 2021

    In this episode, Stuart takes us through why the 90 Day Plan is the most powerful tool in the business owner's toolbox. 

    Learn what to include, and how to structure your 90 Day Plan. 
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    28 mins

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