Anaita Sarkar is the powerhouse entrepreneur behind Hero Packaging, Australia’s leading sustainable packaging company. Anaita has an incredible story – she turned a simple idea to reduce plastic waste into a thriving multi-million dollar business that’s changing the world.

We dive deep into how Anaita started Hero Packaging by solving a real-life problem she faced in her previous business, and how that spark led her to create a revolutionary product. She shares the ups and downs of building a business, the stress of running a fast-growing company, and how she bet everything on her vision to create a more sustainable future. You’ll hear about the moments that nearly broke her, the pressure of running a company with her husband, and how they pulled together to make Hero Packaging a success. You’ll also get practical tips on marketing, scaling a business, and how to stay ahead of the competition in a crowded market.

In this episode:

• How Anaita started Hero Packaging - Anaita explains how her frustration with plastic waste led to the accidental creation of Hero Packaging.
• The first steps of building a sustainable brand - Anaita shares how she went from packing products on her kitchen table to making her first big sales online.
• The power of community and content - Anaita explains why showing up online and building a loyal following has been key to Hero Packaging's success.
• Overcoming early business challenges - Hear the story of how Anaita navigated financial stress, sleepless nights, and the pressure of building a business with her husband.
• The emotional toll of entrepreneurship - Learn how Anaita dealt with the anxiety, burnout, and self-doubt that comes with running a fast-growing company.
• Managing competition in a crowded market - Discover how Anaita stays ahead by focusing on brand over product and finding her secret sauce in content and community.
• Personal growth through business setbacks - Find out how Anaita turned business failures into powerful personal development moments and why she refuses to call herself a CEO.

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