"Every time we make a decision, it is the conclusion of a story that we have built in our minds unconsciously about why that decision does or doesn't make sense."

One of the most rewarding parts of being a professional speaker is the feeling of making a difference — the idea that the message you have to share can create real change with your audience. But how do you actually make that happen?

Tamsen Webster knows a thing or two about creating an effective message. As the Idea Strategist one of only nine legacy-level TEDx events in the world who has worked for organizations like Harvard Medical School, Fidelity Investments, and Klaviyo, Tamsen has decades of experience in helping speakers develop their message.

This week, Tamsen is here to break down how aligning your message with the audience's existing beliefs and desires is the most effective way to create lasting change. If you're ready to make an impact from the stage, this is an episode you can't afford to miss!

You'll learn:

• How to simplify complex ideas
• Why storytelling is so powerful
• How to build the "compact case" for your message
• The 7 principles of creating lasting change
• How to harness the "curiosity curve" in your talk
• How to turn your basic idea into a finished speech
• And much, much more!

"Lots of people like to quote Maya Angelou — 'They're going to remember how you made them feel.' But wouldn't it be even better if they also remembered what you said in addition to what you made them feel?"

Episode Resources:

• The Compact Case
• Say What They Can't Unhear Book
• Episode 132 with Tamsen
• Episode 358 with Tamsen
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• Book a Call with The Speaker Lab
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• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

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