Would you like to run successful Facebook ads just like how the professionals do it? Running successful Facebook ads for your social media marketing campaign can be difficult especially when you don’t know how to do it correctly. If you want your Facebook ad to be successful, there are core things you need to observe. In this episode of the Content Creator podcast, we talk about how to run successful ads on Facebook. We cover a few secrets that professional advertisers use and how they can help up the ad campaign for your business. In this episode, find out: How you can possibly ruin your ad campaign and lose money and any lead generation. Find your audience by creating an avatar of your ideal client to run specific ads for them. Lead with value and don’t ask for anything at first to establish trust with potential clients. Have a video ad to attract people to your ad and make them listen. Test the little different things in your ad to help you find the best campaign for your business. Focus on the long game by retargeting to people who’ve seen your ads before to develop trust and a relationship with them. Make sure you’re being authentic and not copying others to avoid people seeing you as fake. Tweetable Quotes: “You want your ad in the eyes of people that are actually interested in what you’re selling on Facebook.” - Jackson Stancil “Video ads are super great in getting people to stop and listen.”- Jackson Stancil