• How Baby2Baby turned one photo into thousands of diapers

  • Dec 3 2019
  • Length: 15 mins
  • Podcast

How Baby2Baby turned one photo into thousands of diapers

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  • Summary

  • Kelly Sawyer Patricof and Norah Weinstein knew they wanted their nonprofit, Baby2Baby, to do big things to help kids living in poverty. But they didn’t realize that a photo featuring Jessica Alba and Nicole Richie at one of their first events would lead to a donation of 100,000 diapers and a totally new strategy for growth. They talked with us about running their nonprofit as a business, working together as co-presidents and why their work is nowhere near done.
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