• How BMW Group is Driving Business Resilience with Generative AI

  • Mar 4 2025
  • Length: 20 mins
  • Podcast

How BMW Group is Driving Business Resilience with Generative AI

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  • Summary

  • Get the inside scoop on BMW Group's data and AI transformation journey in this discussion with Marco Görgmaier, VP of Enterprise Platforms, Data and AI. Listen in as AWS Enterprise Strategist Matthias Patzak interviews Marco about how BMW Group is revolutionizing its operations through generative AI. From AI-powered quality control to customer service innovations, you’ll hear how BMW is balancing innovation with security, managing data governance, and building a future-ready vision for global scale and resilience. Whether you're interested in automotive industry trends, data governance in large enterprises, or the future of manufacturing, this conversation offers valuable insights into how traditional manufacturers can successfully embrace the AI revolution.
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