• Hospitality MetaSearch Show 3

  • Nov 25 2020
  • Length: 22 mins
  • Podcast

Hospitality MetaSearch Show 3

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  • Summary

  • This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.

    We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.

     

    (1)    Budgeting for meta

    1. Uncapped? Pros & Cons
    2. No budget at all (PPS)?  Pros & Cons
    3. Somewhere in between? Pros & Cons

     

    (2)    Meta as part of larger direct booking program

    1. Mobile vs. Desktop
    2. Booking engine flow / conversion
    3. Desktop widgets
    4. Remarketing
    5. Attribution
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