Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:

We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.

Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.

Subjects discussed in podcast include:

• Melissa Core-Caballo’s exciting entrepreneur journey
• Critical turning points to attaining the success she achieved
• What were some of the tougher challenges Melissa faced?
• What’s it like working with clientele in the entertainment industry?
• Melissa’s work-life balance mindset
• Why is branding so important?
• Dead Horse Branding’s signature “DH7 branding formula”
• What are key things a start-up company should look at to launch their brand?
• Ways that a more established company can improve their brand
• What is one thing a podcast listener should do tomorrow morning to start building a better brand?

Episode Spotlight: City America (CityAmerica.com)

[caption id="attachment_172542" align="alignleft" width="643"] Melissa Core-Caballo, Owner of Dead Horse Branding[/caption]

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Interview with Author and Entrepreneur James Harold Webb:

Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business’s resilience to better navigate uncertain times.

In addition to being the author of “Redneck Resilience: A Country Boy’s Journey To Prosperity.” James Harold Webb (www.JamesHaroldWebb.com) has a great entrepreneur success story across many different businesses, including health care outpatient services, extensive franchising businesses, and in the fitness industry.

Subject discussed in podcast include:
• The inspiration for writing “Redneck Resilience”
• Challenges to business owners in uncertain times
• Contingency plans and strategies to navigate uncertain times
• Diversifying your business to protect you when times are difficult
• An entrepreneur’s mindset that helps navigate uncertainty and build resilience
• Money and financial strategies to help reduce business uncertainty
• Building more business resilience with sales and marketing activities
• What is one thing a podcast listener should do tomorrow morning to build more resilience and better navigate these uncertain times?

Episode Sponsor: Lil’ Orbits

[caption id="attachment_172287" align="alignleft" width="500"] Author and Entrepreneur James Harold Webb[/caption]

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Interview with Author, AI Expert and Serial Entrepreneur Colin C. Campbell:

Artificial Intelligence – AI – is transforming everything in our world, and that means the world of Home Business too. An upside to this upheaval is that AI is opening up huge opportunities for home-based entrepreneurs who recognize the challenge. Simply put, Colin C. Campbell believes AI will create a new generation of millionaires.

Colin C. Campbell (www.ColinCCampbell.com) describes himself as a serial entrepreneur and is author of the award-winning book “Start. Scale. Exit. Repeat. Serial Entrepreneurs’ Secrets Revealed!“ He also leads the Startup Club, where he shares his experiences with almost one million members.

Subjects discussed in podcast include:
• Introduction to AI and Startups
• How has the advent of ChatGPT 3.5 impacted startups over the past year and half?
• Business Planning: Benefits of using AI to help create your business plan.
• Lead Generation: How can AI help generate effective sales communications for startups?
• How can AI improve customer service for startups?
• Using AI in Legal documents and Contracts
• How can AI assist you in writing blogs and professional communications?
• How can AI be used as a coach for setting goals and developing performance measurements?
• The future of AI in business startups
• Why is it crucial for startups to embrace AI to stay competitive?
• Basic technical skills needed for using AI

Episode Sponsor: Little Jimmy’s Italian Ice *