• Holly Sauer | The Art of Sales Outreach

  • Oct 4 2024
  • Length: 10 mins
  • Podcast

Holly Sauer | The Art of Sales Outreach

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  • Summary

  • In this conversation, Drysen and Holly Sauer discuss the intricacies of lead generation, focusing on Alleyoop's unique approach to outsourcing sales development representatives (SDRs) and business development representatives (BDRs). Holly shares her journey from a non-sales background to leading in the lead generation industry, emphasizing the importance of personalization in outreach strategies. The discussion also highlights Alleyoop's innovative methods, team culture, and the challenges faced in the lead generation landscape.
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