In this episode of the Business Pulse podcast, host Candice Jarrett (founder of XKOVA) interviews Nick Barrett, the inventor of CordBrick, an innovative solution for managing cords. Nick shares his journey from experiencing a common problem with tangled cords (which he calls table top spaghetti) to creating a product that addresses this issue.

He discusses the prototyping process, the challenges of obtaining a patent, and the unpredictable journey of funding his startup. Nick also highlights his go-to-market strategy, which began at flea markets and eventually led to selling on Amazon and recognition on the Today Show.

In this conversation, Nick shares his entrepreneurial journey, detailing the early success of his product during the holiday season, the challenges faced in prototyping and manufacturing, and the importance of customer feedback.

He discusses his decision-making process regarding product design, including color choices and market research, and recounts a memorable encounter with Damon John from Shark Tank. Nick also highlights his philanthropic efforts and mentorship initiatives aimed at helping others in recovery and aspiring entrepreneurs.

For more info about Nick's invention, visit https://cordbrick.com.

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