• Hide the data, show the insight with Zaf Kassam, Head of Data Analytics, Informa

  • Jul 5 2023
  • Length: 29 mins
  • Podcast

Hide the data, show the insight with Zaf Kassam, Head of Data Analytics, Informa

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  • Summary

  • In episode five, David is joined by Zaf Kassam, head of data analytics at British B2B publishing company Informa.

    Zaf explains how his early career saw him undertaking humanitarian development work in Afghanistan, where he discovered first-hand how data and analytics can shed light on problems that had previously been hard to quantify.

    After a stint working at Google, Zaf built MeasureGrow – a marketing dashboard that helped companies improve their lead generation by unlocking unusual data sources. Here, he discovered that best way to present data to customers is similar to a successful sales pitch: lead with the conclusions and let the customer ideate on top of your base.

    Find out how Zaf thinks data and development has become more democratic. Are data analysts becoming a thing of the past? How should businesses structure their teams to spread their tools to non-data professionals? And who is the person who’s had the biggest impact on his own career?

    Listen now to find out Zaf’s answers to these questions and more.
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