Herd Marketing Podcasts

By: Mark Baker - Herd Marketing Director
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  • Summary

  • The latest news, articles and trends in digital marketing.
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Economics Marketing Politics & Government
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Episodes
  • WordPress Websites and The Benefits to Small Businesses

    WordPress Websites and The Benefits to Small Businesses
    Jul 7 2022
    Some of you may remember back when business owners and entrepreneurs had to go lockdown a developer just to make minor changes to their websites and content. That all changed with the introduction of WordPress, making the management of websites far simpler and easier. It was a total game-changer for everyone involved, especially small business owners! You have probably already heard about WordPress before, as it is the perfect blogging tool, but did you know that the more accurate term for it is CMS (Content Management System)? By using this platform, you have the potential to build a fully interactive website. WordPress is used all over the globe by millions of people as their preferred platform for web development. There are a variety of reasons that detail why it’s so popular, but in this article, we’re going to go over why WordPress is an ideal option for your small businesses. WordPress is a Free Open Source Platform Let’s come out of the gate strong and tell you arguably the number one reason why this platform is so widely used and so powerful. It is free open source platform! Once you finish up the free download, all you need to do is install it on your website or a local sandbox environment with simplicity and then you’re free to do whatever you want with it. Since WordPress has emerged, small business owners have been able to get great looking, professional websites at an affordable rate. It's Safe, Secure and Reliable You may be thinking that since it’s free and open source, it may not be the safest or most reliable platform available on the market, but the truth is, it’s practically the best. Because WordPress is a strong CMS and web development platform that has a constant flow of consistent ongoing work, it was designed to be as secure as possible. Some people are downright shocked to learn that regarding security provided, WordPress ranks at the top of the charts. How do they stay on top? By rolling out regular updates and security patches the platform stays up to date thus creating a safer website environment for users. If that’s not enough, there are various ways of improving your website’s security by implementing plugins or other basic precautions that are also available right on the platform. Read more hidden text Recent Website Designs by Herd Marketing It's incredible User Friendly WordPress was created to be a powerful tool that technically savvy people could use to achieve the precise results they want, while also providing a simple and smooth experience for average users. At its core, the platform is very powerful and allows for a great user experience. Overall the layout is very interactive and user-friendly regardless of your technical skill level, which allows users to effortlessly create web pages, menus, posts, and forms, plus more. You can manage media such as videos and pictures with zero hassle and little to no experience. Plugins Galore To add some more functionality to your website, you can take advantage of the thousands of available WordPress plugins. Many of them are free, but there are a few that come with a small cost. There are legitimately tens of thousands of pre-developed plugins stored in the WordPress plugin directory and if that’s not enough for you, there are plenty more premium ones available from marketplaces such as Pippin’s Plugins, CodeCanyon, ThemeIsle, and more. Plugins are typically very easy to use and even easier to install, plus they help to add layers of additional functionality to your website. SEO Optimised If you have a website and you’re not using search engine optimization, you might as well have no website at all. For those who develop websites, or know their way around website development, they’ll tell you how important it is to take the SEO perspective into mind when starting the website building process. Thankfully, this issue has been resolved with WordPress as websites developed on this platform are SE...
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  • The PPC Game on Facebook and Google

    The PPC Game on Facebook and Google
    Mar 11 2022
    How Your PPC Manager Oversees Facebook Ads So you want to reach a few of the 1.7 billion Facebook users scrolling on their social media —but you also want to be sure you’re paying the right amount of money to talk to the right type of people. Less experienced marketers may feel that their Facebook ads are not delivering. But paid Facebook ads are astonishingly effective in the hands of a skilled PPC manager who knows what they’re doing, as your Facebook ad receipts will show. Your PPC manager will begin by creating a Facebook business page along with your business’s Facebook ad account ID. Facebook Ad Manager supplies you with a dashboard that allows you to keep track of your campaigns and a detailed series of metrics, including the amount you’re spending each day. Every PPC manager spends a lot of time evaluating these metrics and understands the strategies that stimulate performance. Crucially, they will know how to match ad activity with an objective. Your objective might encompass promoting overall brand awareness, driving up your number of downloads or app installations, or directing traffic to your e-commerce site. Other objectives include lead generation, catalogue sales, video views, and more. After consulting you, your manager will set the parameters that allow them to track and monitor how a particular ad converts in terms of its specific objective. They will also work to configure a precise target audience that is most likely to respond to your offering. Initially, this part of the game may require some trial and error. Your manager will likely make it a point to try several options, compare performance results, and help you hone your criteria as you zero in on the characteristics of your ideal customer based on location, age, gender, languages, relationship status, education, work, income, ethnicity, politics, life events, interests, behaviours, and connections. From here, you and your PPC manager will discuss the appropriate budget for your ad campaign, both in terms of your daily and lifetime spend. Your PPC manager will even be able to set your ad for precise hours and/or days of the week if these factors are relevant to your product, service, or target demographic. Read more hidden text https://youtu.be/LeMM5iUqe_I Additionally, your PPC manager will have a hand in creating your ads. Because they know the ad formats inside and out, they will be able to specify which display will work best for your brand and objective. They will also be able to strategize its placement among the three main ad locations: desktop news feed, mobile news feed, or desktop right column. Each comes with its own advantages. Using a combination of Facebook Ad Manager and their own specialized software, a PPC manager then measures and tracks how your ad performs over time, analyzes the results it's yielding, and will make adjustments accordingly to dial in a highly optimized, results-driven campaign. Because your PPC manager has an eye on your ads every day, they can immediately bring you up to speed on how to interpret performance metrics and what you can do to continue using Facebook in the most strategic way possible. How Your PPC Manager Oversees Google Ads If you’re considering spending any amount of money on ads to reach your target audience, you know you want to spend it in the right place. Google entertains 4.8 billion interactions every day—an obvious place to allot at least a portion of your ad spend. You may be wondering how Google ads can help you advance your business goal or asking how Google ads generate responsive search ads. Your PPC manager makes sure that you set up your Google ads to reach qualified traffic—those customers looking for the exact product and services you’re bringing to them. These are the people most inclined to see the ad, click through, make a purchase, or complete whatever objective you’ve laid out for them.
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  • Local Business Utilising Facebook Lead Generation Ads

    Local Business Utilising Facebook Lead Generation Ads
    Apr 12 2021
    Last week we visited The Material Studios in Liverpool to film and record the latest new episode of the Herd Marketing podcast and vlog. Our guest on this episode was Jonny Vaggers from Inspire Home Solutions. Jonny is a client of ours and we currently manage his paid Facebook Ads that are targeted on creating new leads for his sales team. In this episode we talk to Jonny about his company and learn more about the products and services they use when working on clients homes. We then also talk about how he uses his Facebook business page and how this ties in with his wider Facebook advertising. This includes the use of short videos, reels, carousel ads and optimising lead generation forms. https://youtu.be/LeMM5iUqe_I This episode is available as a vlog, shown above and also as a podcast, also shown above. It is also available to download on Apple, Spotify, Audible and many other popular podcasting platforms. As always, if you have any thoughts, comments or suggestions for future episodes please do leave a comment in the box below.
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