“Your personal brand isn’t about pretending to be someone else—it’s about owning who you are, embracing your unique qualities, and showing up authentically in every area of your life.” – Debbie O’Connor

In this inspiring episode, I sit down with the amazing Debbie O’Connor, brand strategist and creator of the Brand Personality Test, to talk all about personal branding - what it is, why it matters, and how you can start owning yours today.

In this episode, you’ll learn:

• Why everyone has a personal brand (whether you realise it or not!) and how owning it can transform your confidence and leadership impact.
• The power of Carl Jung’s 12 archetypes and how understanding your own archetype can provide a framework for authenticity.
• Common mistakes women make when trying to build their personal brand—and how to avoid them.
• Practical tips to integrate your authentic self into your personal and professional life without burning out or feeling like an imposter.

Debbie shares her unique insights from years of experience, helping us see why being true to yourself is the ultimate leadership strategy. She also opens up about her own journey, including a hard-earned lesson about the realities of burnout.

Don’t forget to check out the Brand Personality Test Debbie mentioned during our conversation at www.brandpersonalities.com

This episode is packed with wisdom, practical advice, and inspiration to help you step fully into the leader you’re meant to be. Listen now and let me know which archetype you discover—you might just uncover a new layer of confidence!

Connect with Debbie

LinkedIn: https://www.linkedin.com/in/debbieobrands

Connect with Rochelle

Join us in the facebook group for support, conversation, guidance and fun specifically for women in leadership and aspiring women leaders https://www.facebook.com/groups/hlwactiongroup

• https://www.herleadershipway.com
• https://www.linkedin.com/rochellemarie_hlw
• rochelle@herleadershipway.com

Don't forget to subscribe and leave a review if you found this episode helpful. It helps other quietly determined women like you find the podcast.

"True resilience isn’t about accepting everything that’s thrown your way. It’s about building strength to move toward what matters to you in a way that’s healthy, sustainable, and aligned with your values." ~ Rochelle Marie

In this episode, we look at resilience—not just the corporate buzzword, but the real, transformative practice that helps leaders stay committed to their vision, even when setbacks threaten to knock them off course.

In this episode, you will learn:

• How to recognise the difference between authentic resilience and 'corporate' resilience.
• Practical ways to recommit to your goals, especially when motivation dips or setbacks arise.
• Effective methods for restoring your energy so you’re able to lead in a healthy, sustainable way.
• How to cultivate resilience that serves your personal and leadership growth, keeping you aligned with your core values as you climb Success Mountain.

Connect with Rochelle

Join us in the facebook group for support, conversation, guidance and fun specifically for women in leadership and aspiring women leaders https://www.facebook.com/groups/hlwactiongroup

• https://www.herleadershipway.com
• https://www.linkedin.com/rochellemarie_hlw
• rochelle@herleadershipway.com

Don't forget to subscribe and leave a review if you found this episode helpful. It helps other quietly determined women like you find the podcast.

"Because even just saying those words, you know, women, power, women influence, can create a visceral response in people because they're not normally words that are associated together." ~ Emma Mason

In this powerful episode, I sat down with Emma Mason, a success coach who specialises in helping women navigate career crossroads. Emma's journey from burning out in public service to becoming a champion for women's leadership is both inspiring and relatable. We discuss why traditional corporate leadership models often don't serve women, and how we can tap into our unique power sources instead of trying to fit into a system designed for men.

The 4 key things you'll learn from this episode:

• Why women's natural cycles and rhythms are actually leadership superpowers, not limitations
• How to recognize when you're at a career crossroads and what to do about it
• The importance of rest as a leadership strategy
• How reconnecting with your body's wisdom can transform your leadership style

Our conversation explores the fascinating connection between our bodies, leadership, and career success. Emma shares groundbreaking insights about how women can work with their natural 28-day cycles instead of against them, and why understanding our own rhythms is crucial for sustainable leadership. We also discuss how women often feel pressured to "squeeze" themselves into traditional leadership roles, and why it's time to rewrite these rules.

If this resonates with you, especially if you're feeling stuck at a career crossroads or sensing there must be a better way to lead, you're not alone. More and more women are discovering that authentic leadership starts with honouring our own wisdom and creating success on our terms.

Connect with Emma on LinkedIn www.linkedin.com/in/emma-mason-1a32a71b

Get your free resource mentioned in the episode on the 5 questions that will take you from confusion to clarity https://donebydesignleader.com/fivequestions

Connect with Rochelle

Join us in the facebook group for support, conversation, guidance and fun specifically for women in leadership and aspiring women leaders https://www.facebook.com/groups/hlwactiongroup

• https://www.herleadershipway.com
• https://www.linkedin.com/rochellemarie_hlw
• rochelle@herleadershipway.com

Don't forget to subscribe and leave a review if you found this episode helpful. It helps other quietly determined women like you find the podcast.