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Shawn interviews Helen Jones, a seasoned real estate professional of JONESco Real Estate Inc., who shares her journey from teaching to becoming a landlord and eventually a real estate agent in Victoria. Helen recounts the skepticism she faced early in her career regarding the compatibility of honesty with success in real estate, a notion she challenged based on her own beliefs and the example set by her son and business partner, Roger. She discusses the significant changes in the real estate industry, including regulatory increases and shifts towards team-based operations. Helen emphasizes the importance of ethics and accountability in her profession, reflecting on her experiences and the evolution of the industry. Her commitment to integrity is evident as she navigates through the challenges and adaptations required by an increasingly regulated and changing market. Helen's narrative highlights her dedication to her career, her innovative approach to real estate education, and her perspectives on the future of the industry, all while maintaining a focus on ethical practices.

Alphabetical glossary of acronyms, terms and links

• AML: Anti-Money Laundering
• BCFSA: British Columbia Financial Services Authority
• BCREA: British Columbia Real Estate Association
• CTF: Counter Terrorist Financing
• CREA: Canadian Real Estate Association
• FINTRAC: Financial Transactions and Reports Analysis Centre of Canada, under the Canadian government's Department of Finance
• KYC: Know Your Client
• PCMLTFA: Proceeds of Crime (Money Laundering) and Terrorist Financing Act
• Radar Hill Website Design and Marketing
• ReallyTrusted
• REALTYnuance
• REEOIC: Real Estate Errors & Omissions Insurance Corporation
• REIC: Real Estate Institute of Canada
• STR: Suspicious Transaction Report