Nick Ruffalo is a music marketing expert who helps artists cut through the noise and build real, engaged audiences with his agency, Unleashd Creative Solutions. In this episode, we break down the biggest mistakes artists make when promoting their music, why simply posting content isn’t enough, and how to actually connect with fans in a way that drives long-term success.

We also talk about the platforms that matter most in 2024, the strategies that actually move the needle, and how to market your music without feeling like you’re selling out. If you want to grow your brand, increase your reach, and make a lasting impact, this episode is packed with game-changing insights.

Follow Nick and apply to work with Unleashd Creative here:
https://www.instagram.com/ruffmusicofficial
https://www.unleashdcreative.com

Follow Nik Cherwink here:
https://www.instagram.com/nikcherwink

And visit my site to join the mailing list or book a free coaching call:
https://www.nikcherwink.com

Arta Majd is an entertainment attorney who has worked with labels, independent artists and industry professionals to protect their rights, negotiate better deals, and avoid the common pitfalls that ruin careers. In this episode, he breaks down the biggest mistakes artists make when signing contracts, why legal knowledge is just as important as branding and marketing, and when you should bring a lawyer onto your team.

We also dive into the realities of the music business—how deals are structured, the hidden clauses that can lock you in for years, and how to navigate negotiations like a pro. Whether you’re an up-and-coming artist or already deep in the industry, this episode is a must-listen if you want to protect your future and take full control of your career.

Follow and connect with Arta here:
https://www.artamajd.com
https://www.instagram.com/artamajdesq

Follow Nik Cherwink here:
https://www.instagram.com/nikcherwink

And visit my site to join the mailing list or book a free coaching call:
https://www.nikcherwink.com

Are you creating from the heart or just chasing the algorithm? In this solo episode of The Headliner Mindset Podcast, I reflect on what it means to reconnect with the soul of creativity. Inspired by Julia Cameron’s The Artist’s Way and my experiences teaching The Art of Flow at ICON Collective, we’ll explore how to break free from overthinking and rediscover the joy of creating from a place of intuition and authenticity.

This episode is for anyone feeling stuck, uninspired, or disconnected from their art. I also introduce my new 12-week coaching program based on The Artist’s Way, designed to help you overcome creative blocks, tap into your flow, and create art that truly resonates. If you’re ready to embrace a more soulful approach to your art, this conversation will inspire and guide you.

Follow Nik Cherwink here:
https://www.instagram.com/nikcherwink

And visit my site to join the mailing list or book a free coaching call:
https://www.nikcherwink.com