What do you do when you get fired from the company you built? Cody Barbo, founder and CEO of Trust & Will, turned that moment into fuel. In this episode, Cody shares the rollercoaster path from losing his startup to building a nine-figure SaaS company that’s rewriting estate planning across the U.S. You’ll hear how a coffee chat sparked the idea, how Cody and his co-founders lobbied 13 states to change the law, and how they grew from $0 to millions in ARR - all without a legal background. If you’ve ever doubted your ability to bounce back, build big, or break into a “boring” industry, this one’s for you.

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Timestamps

00:00 – Meet Cody Barbo

01:36 – Two Failed Startups and a Firing That Changed Everything

04:45 – Rebuilding From Rock Bottom (And Going Viral Doing It)

06:19 – The Coffee Conversation That Sparked Trust & Will

08:22 – Launching a Legal Tech Company With Zero Legal Experience

10:45 – Why They Had to Change State Laws to Succeed

13:03 – The Early Growth Playbook: Micro-Influencers, FB Ads, and Grit

15:06 – From Direct-to-Consumer to Billion-Dollar B2B Partnerships

20:58 – Scaling the Team, Redefining Leadership, and Letting Go

22:53 – The IPO Vision (And Who Cody Has to Become to Pull It Off)

27:40 – Success Leaves Clues: Resilience, Reinvention, and a Relentless Vision

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Where to find Johnny Page

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➤ YouTube: https://www.youtube.com/@johnnypage1/

➤ Website: https://www.thejohnnypage.com/

Where to find Titans of SaaS

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➤ Website: https://www.saasacademy.com/podcast/