A dinosaur in a fur coat is not a mammal

The current economics of the drug market have stopped making sense

As a general rule, you can’t “fix” an embedded economic system, whether that economic system orbits around Starbucks, Nike, UnitedHealthcare or the U.S. Congress

The pharmaceutical industry needs a new strategic model for success.

Cost-cutting logic is devouring the pharmaceutical industry. The new “turnaround skill” is market innovation.

The traditional "business model" approach, which focuses on operational efficiency, is failing to address the deeper need for bigger ideas and smarter strategies. New growth curves (and job security) works with a different ‘turn-around skill’ altogether.

Shareholder value is not just about business performance. It’s also about story performance.

Uses Quentin Tarantino's filmmaking style as a metaphor to illustrate how the pharmaceutical industry needs to move away from outdated, formulaic strategies and embrace a more creative, character-driven approach. When it comes to commercial model innovation, drug companies must rethink their storytelling by creating unique, original narratives.